Consumers Jazzed by Adverse Events!
As reported by FDA News and Pharmalot, consumers are outpacing physicians in the number of drug adverse events reported to the FDA.
According to the FDA's numbers (here), in 2007, consumers contributed...
Viagra Induces Major-League Wood!
Sorry, I had to create this cartoon image after reading the story over at the Daily Diagnosis Blog (NY Daily News) about athletes using Viagra as a performance enhancer (see "Viagra,...
Chantix “Roundtable” Apparently Not Round and Not a Table
Apparently, Pfizer's much-touted "roundtable" discussion with the media, which was held yesterday at its NYC headquarters, was not really round at all! I say "apparently" because although I was invited, I...
Bad News About “Good” Cholesterol Adds to Need for DTC Education
"'Good' cholesterol that scientists have thought helped unclog arteries had no effect on heart disease in a study, casting doubt on a theory drugmakers have spent more than $1 billion pursuing,"...
Evista: “Nobody is pointing a gun at us” says breast cancer advocate with ties...
According to an IndyStar.com article, the new Evista ads "are raising a new round of criticism from some women's health groups" (see "A new pitch for an old pill"). Lilly markets...
Pfizer Invites This Blogger to Chantix Media Roundtable Discussion
Last week, I posted an open letter to Pfizer asking to be invited into the Chantix discussion "tent" (see "Dear Pfizer: Please invite me to your Chantix round-table media discussion"). So...
Dear Pfizer: Please invite me to your Chantix round-table media discussion
The Wall Street Journal reported today that in the wake of questions about Chantix's safety, Pfizer "plans Thursday to run ads in five major newspapers in which its medical director explains...
Blogs are Done! What’s Next for Pharma Marketing?
Even before the pharmaceutical industry has fully embraced blogs and learned to use them for product promotion, customer support, disease awareness education, and public relations, BusinessWeek refers to their 2005 story...
Professional Advertising Doing Well. DTC? Not So Much!
Last month I attended another black-tie awards ceremony in New York City -- the Manny Awards -- hosted by MedAdNews.Three things about this ceremony struck me:The awards were focused solely on...
Trains, Planes, School Vans: Unsafe for Chantix Users
I have just learned that the Institute for Safe Medication Practices suggests that there may be "safety concerns (about people taking Chantix while) operating aircraft, trains, buses and other vehicles, or...
