If Doctors, Like Nascar Drivers, Wore Their Sponsors’ Logos
I found this cartoon in the current issue of New Yorker Magazine:Come to think of it, this might be a good way for doctors to supplement their incomes AND it would...
New alli Plan to Gain Market Share: Eliminate the Competition!
Yesterday, I said that I opted out of my alli challenge and won't be trying it (see "I Opt-Out of My alli Challenge!"). I felt it required just too much effort...
40over40: Lilly’s DTC ED Awareness Campaign in the UK
For those of you who believe there's no such thing as direct to consumer (DTC) "advertising" outside the US, let me offer this: "Lilly launches television campaign for ED awareness."Although this...
I Opt-Out of My alli Challenge!
Sorry, but I just cannot bring myself to try alli as I challenged myself to do a few days ago (see "Take alli - I dare you!").I went to my local...
Marketing Mix of Leading Pharma Advertisers
Thirteen (13) pharmaceutical companies made it into AdAge's 2008 list of 100 National Advertisers. They are:GlaxoSmithKlineJohnson & JohnsonPfizerSchering-Plough Corp.WyethBayerBristol-Myers Squibb Co.Eli Lilly & Co.Merck & Co.AstraZenecaNovartisBoehringer IngelheimSanofi-AventisThe list is based on...
Battered Woman Imagery in Pfizer’s New Fibromyalgia Ad
Pfizer has recently upped the stakes in its campaign to depict fibromyalgia as a "real" medical condition.In an non-branded "disease awareness" TV ad that I saw last night, this point was...
Take alli – I dare you!
Much has been said about alli's "treatment effect" -- ie, anal leakage and brown pants. Although Wall Street analysts don't attribute alli's lackluster sales to this problem, many bloggers...
The alli lesson: Pharma marketing is not ready for transparency
According to the alliConnect Blog:"In the marketing profession, change is a constant. At alliconnect, we've recently had a change in leadership."Founding alliconnect blogger, Steve Burton, recently resigned from his position...
Life Science Profiles of Color: A Response to Racism in the Life Sciences
Back in October, 2007, Fard Johnmar over at HealthcareVOX blog, went "off topic" to comment on racist "gestures" like nooses hung on trees and doors and the brouhaha over a statement...
Social Media Marketing Not All It’s Cracked Up to Be
This is very difficult for me to admit, but the social media emperor has no clothes and the hope that pharmaceutical companies will ever embrace this new technology to reach out...
