New Image for alliconnect Blog: Skinny Women
"The official blog of GlaxoSmithKline’s Alli diet drug franchise has suddenly adopted a decidedly different voice," points out Jim Edwards over at BNET's Pharma Industry Blog in a post titled "GSK’s...
FDA Intern Says Obama’s Ad is More Pleasing!
In a previous post, FDA Intern asked readers to take part in a little demonstration of the "Affect Misattribution Procedure" that the FDA proposed to use to test DTC broadcast ads...
FDA Intern Learns All About the “Affect Misattribution Procedure”
Yes, it's FDA Intern! Strange visitor from an Ivy League school who came to FDA with powers and ability far beyond those of Janet Woodcock or even FDA commish Andy von...
OOH! Narrowcast DTC Advertising
According to a Wikipedia entry, "Out-of-home advertising (also referred to as OOH) is essentially any type of advertising that reaches the consumer while he or she is outside the home. This...
Praise for Lyrica Ad: Is This a Joke?
Occasionally, I use humor to make important points about pharmaceutical marketing. Sometimes, however, the humor is lost on my readers, who miss the humor entirely, believe I am being disrespectful, think...
Lyrica Lightens Up, DTCwise
First, there was the suffering, sighing woman in the first DTC (direct to consumer) ad for Lyrica, a drug being marketed by Pfizer for the treatment of fibromyalgia, a painful syndrome...
Will Viagra be Approved for Antidepressant-Related Sexual Dysfunction in Women?
Women with sexual dysfunction caused by the use of antidepressants experienced a reduction in adverse sexual effects with use of sildenafil, commonly known as the erectile dysfunction medication Viagra,...
Pharma DTC Ads Portray Women as Weak and Battered Victims
I have received many comments about posts that poke fun at direct-to-consumer (DTC) ads that portray women as weak, battered, and victims of esoteric syndromes that actually afflict very few women.My...
Can a Moratorium-delayed DTC Ad Refer to a Drug as “New”?
Last month, WSJ Health Blog reported that "Drugmakers called before Congress to explain their direct-to-consumer ads have agreed to wait six months before advertising newly approved drugs to the...
How Risky are Rx Drugs?
There's been a lot of brouhaha over the perception that the FDA is currently "risk adverse" and too quick to require "black box" warnings on Rx drug labeling (see these articles...
