The Cymbalta Buzz Machine is at Full Throttle!
You got to hand it to the Lilly PR people and their minions for creating tremendous buzz about Cymbalta and back pain. Here are a few sample headlines:* "Cymbalta Found To...
Introducing the Politically Incorrect AmbienCR Rooster
Have you seen the latest broadcast TV ads for AmbienCR with the rooster and tag line: "silence your inner rooster"?Tonight, I saw the Sanofi-Aventis "Rooster Car Alarm Commercial," one of several...
Social Marketing Pharma Style
I just joined Facebook -- as if I didn't have enough social networking applications to juggle! Although I have complained before about not having time to engage in all this Web...
A Pharma Sales Rep and a Used Car Salesman Walk into a Bar…
Before they can even sit down and order their drinks, the bartender says "Let me guess. You guys are salesmen, right?""Yes," says salesman #1, "but I bet you can't guess which...
What’s Next: Ban Free Drug Samples?
Sometimes, if you want to find the next "crisis issue" that the pharmaceutical industry will face, you don't have to go any further than the industry itself.Yes, folks, I'm talking about...
Counter-counter Detailing
The South Carolina Medicaid Academic Detailing Program, aka SCORxE, which stands for South Carolina Offering Prescribing Excellence, was featured in a recent Time Magazine story (see "The States Take On the...
It’s Official! Pharma is in a Recession
What do you think?Is the Pharma Industry in a Recession?YesNoNot sureNot yet, but soonMay not be a recession, but it's hurting!
Rethinking the Value of DTC Advertising
Direct-to-Consumer (DTC) advertising is often defended by the drug industry as beneficial to the public's health because it motivates people to visit their doctors. Peter Pitts, president of the Center for...
“Friendly” Pharma Sales Reps Earn More Bucks with Fewer Sales Calls!
Did you know that the average pharmaceutical sales rep earned $94,200 in total compensation in 2007, compared with $87,500 in 2006? This was an estimate made by the National Association of...
