Are Soon-to-be-Off-Patent Blockbuster Drugs Another “Troubled Asset” Needing Bailout?
While everyone was focused on the $700 billion proposal to bailout Wall Street, hardly anyone noticed the $25-$50 billion bailout of the automobile industry that is currently in the works (see...
What I Saw at the Doctors’ Choice Awards Ceremony
I spent yesterday in New York City attending the 2008 Doctors' Choice Awards ceremony at the posh Palace Hotel (see my previous post about the awards: "Drug Ads from the Doctor's...
Bailout Bonanza, Recession Redux
The issues facing us Americans today go way beyond our vested interest in the pharmaceutical industry. For example, debating whether or not the industry is in a recession is a small...
A Great Resource to Help You Keep Track of Election Issues of Interest to...
There's more and more information coming my way about Obama's and McCain's views on healthcare and other issues of importance to the pharmaceutical industry.I have been keeping track of this and...
Pro-Industry Supporters Gather in Washington, DC in Attempt to Put Out “Five Alarm” Industry-Sponsored...
I awoke today at 4 AM to catch an Amtrak train to Washington, DC so that I could attend a meeting hosted by the Center for Medicine in the Public Interest...
Drug Ads from the Doctor’s Perspective
While I often report on pharmaceutical print ads targeted to consumers (see, for example, "Print DTC: How Does It Measure Up?" ) I don't have direct access to print ads...
Pharma Money Continues to Pour Into Obama’s Coffers
The pharmaceutical industry's PAC money continues to favor Obama over McCain! The chart below compares donations as of July 28, 2008 with those as of September 2, 2008. Pharma PAC contributions...
Device Marketing is Easy and Other Learnings from the PharmaMed Conference
The folks at MedAdNews and their medical device trade publication partner, MX, put together the first PharmaMed Marketing & Media conference this week. Thanks to June Portnoy, the conference marketing person,...
New Yorker Cartoon: A Slice of Medico-Pharma Life!
Is it just me, or is New Yorker magazine on an anti-pharma spree?I subscribe to New Yorker magazine because I am a former New Yorker and frequently visit that city to...
Do Privacy Concerns Stand in the Way of Measuring Pharma eMarketing ROI?
During yesterday's MM&M Webcast "How to get the right DTC mix - and measure the ROI," there was a lot of talk about why and how pharmaceutical companies should be spending...
