FYI: Centocor Launches New Web Site to Help Physicians Converse with Patients About Remicade
Click on image to enlarge (or visit the web site).Here's the press release:Centocor, Inc. announced today the launch of MEDVERSATION(TM) (http://www.medversation.com), an extensive web-based resource designed to facilitate more-informed conversations between...
Vote for New FDA Commissioner: Let Obama Know
Who Should Obama Nominate for FDA Commissioner? It seems like everyone in the Pharma Blogosphere and the press is recommending who president-elect Barack Obama should nominate -- when he...
Fewer Sales Reps Lead to Higher Costs
We all know about pharmaceutical sales reps being laid (off, that is). Like you, I assumed that these layoffs would save pharmaceutical companies oodles of money. It turns out, however, that...
Pfizer Relpax Rep Rejected, Then Welcomed When He Offered Free Samples for Doc’s Personal...
Free drug samples that pharmaceutical sales reps give to physicians are supposed to help patients who cannot afford the prescription and/or to test if the product works on a particular patient.Of...
FDA Intern Supports Peter Rost for New FDA Commish!
Yes, it's FDA Intern! Strange visitor from an Ivy League school who came to FDA with powers and ability far beyond those of Janet Woodcock or even FDA commish Andy von...
Eeyore: a Jackass Marketing Gimmick
Ed Silverman over at Pharmalot posted the following item ("Tiggergate: Using Disney Icons to Sell Seroquel"):"How is this for creative selling? An AstraZeneca regional sales manager allegedly directed the sales reps...
King of the Hill Blasts Social Network Marketing: Lessons for Pharma
The first chapter of the best selling book groundswell asks and answers the question "why the groundswell -- and why now?" Groundswell does not refer to the rock band of that...
Pharma Marketing Blog Reader Survey Predicted Obama Win
It's official. Barack Obama will be the 44th president of the United States!The official election results as of today shows that Obama received 52% of the popular vote vs. 46% for...
An Experiment: Ban All DTC Broadcast Advertising for One Year
At last week's "DTC in the Era of Consumer Choice" conference hosted by DTC Perspectives magazine, Hugh O'Neil, VP and Head of Market Access at Sanofi-Aventis, gave the audience a bit...
New Disease Facing Drug Industry: Election Anxiety Disorder (EAD). Is It Justified?
Pills you can take for EAD (courtesy of The Stranger: "Rx for Election Anxiety Disorder").Tomorrow, of course, is election day here in the USA and it seems that the pharmaceutical industry...
