Despite FDA Warning Letter, YAZ Web Site Still Connects YAZ with Treatment of Acne!
YAZ birth control pill marketers seem to be thumbing their noses at the FDA, which recently sent Bayer a letter expressing concerns that two ads for the drug go too far...
Byrd Loves Rost and Scores!
Cary Byrd of eDrugSearch.com supports Peter Rost -- who has made a reputation as whistle blower, muckraker, and Pfizer nemesis -- for FDA Commissioner!"It should come as no surprise to readers...
Marketing Causes Death: the Link Between Black Friday and Black Boxes
AdvertisingAge reports: "Security should have been better, but advertising also helped kill a temporary worker at Wal-Mart, according to a lawsuit filed by the estate and relatives of the 34-year-old man...
Lilly’s Cialis Campaign Wins “Marketing Overdose Award”
Eli Lilly takes this year's Marketing Overdose Award for the promotion of its erectile dysfunction (ED) drug, Cialis. The award was given by Consumers International (CI), a non-profit international consumer advocacy...
New Rozerem Print Ad Takes Cue from Pepsi Marketers
Under the leadership and creative guidance of its advertising agency, the marketers of Rozerem sleep-aid medication launched a new print ad campaign that emulates the edgy, break-through-the clutter type of ads...
It’s Official! US has been in Recession since 2007! Pharma since 2006!
How about this:"The U.S. economy has been in recession for about a year, according to the research organization that tracks economic cycles. The determination was made Friday and released to...
Microsoft Claims Web Searches Bad for Your Health?
People needlessly fear the worst diagnosis after surfing the net concludes a Microsoft study of health-related Web searches on popular search engines and a survey of 515 of its own employees...
Meet the Person Likely to be the Next FDA Commissioner
To date, nearly 250 people have responded to my Who Should Obama Nominate for FDA Commissioner? survey. The results so far show Rost, Wood, Nissen, Woodcock, and Califf as the top...
Pharma Marketing: 1967 vs. 2007
"It doesn't hurt to take a walk down memory lane and look back at how far the industry - and its marketers - have come," says Wendy Blackburn in a recent...
Cymbalta: Pain in the Neck But Not Back for Lilly
Lilly announced today the withdrawal of an application for additional U.S. indication for Cymbalta for chronic pain (see press release here).Lilly said: "in discussions between Lilly and the FDA, agency reviewers...
