Pharma Industry Out of Touch with Their Customers When It Comes to Who They...
FDA critics like Steve Nissen and Peter Rost are the candidates of choice in the Pharma Marketing News survey that asked respondents to vote on who they think should be nominated...
Eschenbach Announces Resignation, FDA Staffer Throws Shoes in “Farewell Kiss”
BETHESDA, Md -- Yesterday, as FDA Commissioner Andrew von Eschenbach was announcing that he plans to resign effective Jan. 20, 2009, a disgruntled FDA staffer rose abruptly from his seat about...
Pharmaceutical Executive Magazine’s Drug “Pipeline” Looks More Like a Money Drain!
Whenever I hear or read about pharmaceutical executives bragging about their product "pipelines" to Wall Street investors I think of the Alaska oil pipeline -- a huge and imposing structure, carefully...
Revised DTC Guidelines Do Little to Appease Legislators
According to a story in AdvertisingAge, PhRMA's revisions of its DTC Guidelines are getting "less-than-encouraging reviews from some key legislators" (see "PhRMA Guideline Revisions Don't Go Far Enough for Legislators")."On the...
New PhRMA DTC Guidelines Ignore Elephant in Room: Moratorium
According to a press release issued today, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors has adopted measures to strengthen the PhRMA Guiding Principles on Direct to Consumer...
The Problem with Social Networks: Where’s the Wisdom in 1% of a Crowd?
In his book "The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations," author James Surowiecki argued that aggregate...
Death of the One-Click “Rule” or “Received Precedent” or Whatever!
It has long been FDA's position that no new guidance regarding pharmaceutical marketing via the Internet was necessary because the rules that apply to print and broadcast media also apply to...
Brain Drugs: This is Your Brain on Adderall
"We should welcome new methods of improving our brain function. In a world in which human workspans and lifespans are increasing, cognitive enhancement tools — including the pharmacological — will be...
Ad Spending: “Worst is yet to come”
"For the advertising and media industries, the worst is yet to come, according to some of Madison Avenue's most closely watched forecasts," according to an article in today's Wall Street Journal...
A Virtual Brainstorming Session for You to Give Obama Health-care Reform Input
As reported in the Washington Post, President-elect Obama is asking the nation for input on health care reform (see "Obama Asks Nation for Input On Reforming Health System")."As he gears up...
