Wolf(e) at DTC Piggy’s Door Huffing and Puffing
I don't know if it's the economy, lack of new drugs, or the new political climate, but 2009 is shaping up to be the year that direct-to-consumer (DTC) advertising will suffer...
Country Music Superstar Judds Corner the Pharma Celebrity Market!
Country music superstars Naomi Judd and her daughter Wynonna Judd have cornered the pharma celebrity marketplace -- at least for now.Jim Edwards reports that GSK signed Wynonna Judd to endorse Alli,...
Emerging Search Engine Technology Drives Digital Integration
Search engine technology is rapidly advancing and your search engine marketing (SEM) strategy can no longer be focused solely on driving people to a Web site, according to two experts I...
Free Health Speech – Marketers, Reach for Your Gun!
"Well-intentioned measures can go very wrong. Time to call out the disturbing hypocrisy directed at healthcare marketers." -- Dmitriy Kruglyak, Trusted.MD NetworkAfter reading a NYT story about PhRMA's recent policy to...
“Corporate Blog” is an Oxymoron
"Corporate Blog" is as much an oxymoron as "Jumbo Shrimp," "Military Intelligence," and "Safe Drugs" (I welcome your best pharma oxymoron in comments to this post).I realized this after reading a...
Pharmalot Nevermore
I was sorry to hear that Ed Silverman "took the money and ran" in a buyout deal with the Newark Star Ledger and will no longer be writing for Pharmalot, which...
New Year’s Resolutions for Pharma Marketers
My #1 New Year's Resolution is to stop telling pharmaceutical marketers what to do all the time.Now, here's my list of resolutions for pharma marketers:1. Don't Start a Blog and Then...
What would the Pharma Industry do without John Mack?
Len Starnes -- Head of Digital Marketing & Sales, General Medicine Bayer Schering Pharma -- wrote up a nice, unsolicited recommendation for me on his LinkedIn page:"John is most probably unique...
2008 in Images from Pharma Marketing Blog
What better way to look back on the state of pharmaceutical marketing in 2008 than through the best cartoons, data charts, and other images from Pharma Marketing Blog?I've put together about...
APA Suffers from ESD: Excessive Secrecy Disorder
PROPOSED DSM V CRITERIA FOR EXCESSIVE SECRECY DISORDER (ESD)A. A marked and persistent fear of “outsiders” gaining access to policies, processes, or procedures such as the American Psychiatric Association’s process of...
