Was a Rat Harmed in the Filming of This Pfizer Commercial?
Pfizer wants people in the UK to know the dangers of purchasing fake medicines on illegal Web sites. So it created a video to depict that danger. The still image on...
“FDA a Failed Agency” says Dr. Steven Nissen, Contender for FDA Commissioner
You may recall that Steven Nissen, MD, Chairman of the department of cardiovascular medicine, Cleveland Clinic and outspoken critic of the US Food and Drug Administration (FDA) was one of the...
CNTO411 Blog to Go Dark
You heard it from me first:Rumor has it that Centocor's CNTO411 blog soon will be taken down because they can't find anyone to take the place of Michael Parks, Centocor's former...
Adherence Programs: Start by Understanding Patients
The World Health Organization (WHO) report “Adherence to Long-Term Therapies” estimates that between 30 and 50% of medicines prescribed for long-term illness are not taken as directed.Technically, adherence is defined as...
DTC Spending Will Be Decimated in 2009, Experts Say
In November 2008, I predicted that direct-to-consumer (DTC) spending by the pharmaceutical industry will decrease by 11% in 2009 (see chart on left and post here).At that time, Bob Ehrlich of...
Life After CNTO411 Blog for Michael Parks: Pitch360
You may have noticed that Centocor's corporate blog, CNTO411, has been dormant for several months, which I pointed out previously (see "New Year's Resolutions for Pharma Marketers" and "Corporate Blog" is...
The Secret Lives of DTC Critters
I've often commented on the bees, beavers, moths, and other "critters" seen in direct-to-consumer advertising (DTCA). Usually, like you, I wonder why pharma marketers use animated animals and icons rather than...
Pharm Exec Encourages Drug Industry to be More Daring?
"The cover of this month's Pharm Exec may look as if it's about disaster, but that's not the way we meant it," says Patrick Clinton, Editor-in-chief, of Pharmaceutical Executive Magazine (see...
Will Obama Eliminate the Advertising Business-Tax Deduction to Cover His Bailout Nut?
The advertising industry is worried that it will "foot the bill" for President-elect Barack Obama's huge stimulus plan and huge budget deficit, according to an article in AdvertisingAge (see "Why the...
FDA’s New “Good Reprint” Guidance: Off-Label Promotion to Docs is Now Virtually Unregulated
The FDA just issued new guidance on the the distribution to physicians of medical journal articles (reprints) on "unapproved new uses of approved drugs" by Rx drug marketers (see the "FDA...
