Your Fortune: “Marketer Without Network Like Beached Whale”
Another Friday and another installment of the "Bob & John" show; ie, Bob Ehrlich (DTC Perspectives) and me, John Mack (Pharma Marketing News) debate another issue, blogo-a-blogo!Today, however, I am in...
Pharma: Earn Back Your Trust Before Hell Freezes Over
Yesterday, I posted comments made by Pfizer's global PR chief, Ray Kerins, who asked "How in the hell do we have such a bad reputation?" (see here).His "core strategy"...
Pfizer’s PR Chief: “How in the hell do we have such a bad reputation?”
Over the past 20 months, Pfizer's global PR chief, Ray Kerins re-organized the company's press relations office to "manage" journalists, according to this 3-minute Ad Age video. "I blame myself and...
Which Way Will DTC Wind Blow?
I love Fridays! It's the day when I get to read a new post by Bob Ehrlich, fellow blogger and Chairman of DTC Perspectives. Sometimes, I am honored that Bob mentions...
At Last! A Company with a Great Drug Pipeline…
With all the bad news out there about anemic drug pipelines and subsequent laying off of R&D personnel at major drug companies, it's good to see that at least one company...
Pharma’s Workforce Being Double Decimated!
First, I heard that Pfizer would cut jobs in two waves in 2009. In the first, Pfizer said it would cut 10% of its 81,900 staff - about 8,000 jobs. If...
Let’s Focus on Effectiveness, Not Dollars Spent as a Measure of DTC Success
Last Friday, I noted that Bob Ehrlich of DTC Perspectives re-estimated that DTC ad spending will decrease by 10% in 2009 compared to 2008. I described this as "DTC Spending Will...
New Media, Old Regulations: Like Oil and Water, They Don’t Mix!
I just learned that oil and water do not mix!!! Unbelievable! Who knew? You can try this experiment and find out for yourself.Know what else don't mix? New media (aka, social...
Obama, Following PhRMA’s Lead, Bans Gifts (from Lobbyists)!
It's not only the drug industry that is cleaning up its act by banning gifts. Now, the Obama administration has banned gifts from lobbyists to anyone serving in the administration, according...
The Real Reason Why Pharma Hates Social Media Marketing
Many, many ePharma Pioneers -- smart people who have long evangelized "e" for pharmaceutical marketing communications -- keep up the pressure on the pharmaceutical industry to get more involved with social...
