Marketing Budgets Take a Nose Dive!
According to a new survey from the ANA (Association of National Advertisers), the recession had a more profound effect on the marketing industry than predicted just six months ago.Budgets were already...
Nightly News Trigger Bad Memories of the Great 2008 Depression? Try propranolol!
A widely used heart drug may be able to stop frightening images or experiences from lodging in the memory and repeatedly resurfacing to cause fear and anxiety, researchers from the Netherlands...
A Tithe on Pharmaceutical Marketing for Promoting Health
Yesterday, Fabio Gratton -- Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club™ member -- was a guest on my LIVE Pharma Marketing Talk streaming audio show.The first 30 minutes...
Where’s Da Wabbit (Abe and Beaver too)?
I have often commented on the critters used in direct-to-consumer (DTC) ads and have had a lot of fun at their expense. It seems that now I will have fewer of...
My 2009 DTC Ad Spending Prediction is Now Conventional Wisdom
If you do a Google Image search on "dtc ad spend" you'll find the chart I created and published back on November 14, 2008 (see the chart on the left --...
Are FDA Penalties No Longer a “Slap on the Wrist?”
It's Friday and welcome again to the "Bob and John Blog Dialog" -- an ongoing series of informal back and forth jousting between DTC true believer Bob Ehrlich (DTC Prespectives) and...
BMS’s “Oh, Yes I Can!” Ad is Reminescent of Obama’s “Yes We Can!” Slogan
In an ironic twist of advertising art imitating life, I noticed that Bristol-Meyers Squibb (BMS), marketer of the anti-arthritis drug Orencia, has trademarked the phrase "Oh, yes I can!"The trademarked phrase,...
YAZ Commercial Yanked from TV, But Not from YouTube
Some time ago I pointed out that Bayer Healthcare Pharmaceuticals pulled its 60-second "Goodbye to You" ad for birth-control pill Yaz after the FDA "expressed concerns" that the ad went too...
10 Things I Hated (and Loved) about the ePharma Summit
I did not attend the ePharma Summit today -- I just had too much work to do here in the office taking care of business. Besides, one day was enough for...
ePharma Summit: Practicing What’s Being Preached!
After 4 days of R&R down in Miami, FL, I am back tending to my flock (of social networks, blogs, clients, subscribers) and trying to get back in the groove. Unfortunately,...
