Viagra Print Ad Art Imitates Life as it Could be Without FDA Regulations
A new (to me) Viagra print ad caught my attention in this week's Business Week (or was it Newsweek?) magazine.The ad is an example of advertising "art" imitating life -- life,...
AZ: Let’s Put a Positive Spin on this “Cursed” Study
As reported in today's Wall Street Journal: "A document dated Feb. 12, 1997, describes internal company deliberations over how to report 'Study 15,' a study comparing Seroquel to Haldol, an older-generation...
Drug Fact Box: It All Depends on What You Mean by “Fact”
Good morning, Pharma Marketing Blog fans! It's Friday and that means it's time for the Bob (Ehrlich) vs John (Mack) Friday Morning Smackdown! Every Friday, Ehrlich, who publishes the DTC Perspectives...
New “New Media” Trick for Pharma Marketers
Pity the poor FDA! Despite its use of social and other "New" media, the FDA is not equipped to keep up with the new technology that allows unethical pharmaceutical marketers to...
An Avodart Print Ad that FDA Missed
Yesterday, I posted a notice about FDA sending GSK a warning letter citing a violative Avodart "Planetarium" TV commercial for exaggerating the benefit of the drug to shrink enlarged prostate glans...
Online Personal Health Records and Pharma Search Engine Marketing
At yesterday's 3rd Pharmaceutical Search Engine Marketing Strategies Conference hosted by ExL Pharma, I was able to ask a question about the convergence of online personal health records ("PHR"; eg, MSN's...
Not Your Father’s SEM! YouTube Empowered and Geo Targeted, Just to Name a Few...
One of the unique things I do is attend several pharma industry conferences and write up highlights of selected presentations in Pharma Marketing News. Usually, that gets the information to my...
FDA Warns GSK About Enlarged Avodart Ad Imagery
Yesterday I attended the 21st Annual DIA Conference on Marketing Pharmaceuticals in a Time of Change conference in New York City and heard FDA updates on direct-to-consumer (DTC) advertising. The meeting...
Ethical Pharma Marketing
As reported in FDAnews Drug Daily Bulletin, I recently had a discussion with Fabio Gratton, chief innovation officer of Ignite Health , who said pharma marketers should find ways to use...
Amgen’s Bike Jersey Tchotchke Available
The pharmaceutical tchotchke business is NOT dead! Take, for example, this AMGEN bike jersey that's for sale on eBay -- starting bid $9.99. If you want one, you'd better hurry. The...
