Report from CBI’s eMarketing Forum: Preaching to the Choir
I spent all day yesterday at CBI's 8th Annual Forum on eMarketing for the Pharmaceutical Industry in Princeton, NJ. As usual, I did not know quite what to expect in a...
As Innovation Shifts to Small Companies, How Will Big Pharma Defend High Drug Costs?
I read today Sanofi-Aventis CEO Chris Viehbacher said he may cut his company’s budget for early-stage research in half (see "Sanofi-Aventis CEO Looks to Cut Research Spending"). Instead, he plans to...
Get a DTC Check Up!
Dear DTC Colleague:Pharma Marketing News/Blog is introducing a new service called the DTC Check Up, not to be confused with "DTC Check-Up" offered by Bob Ehrlich of DTC Perspectives magazine.Who would...
Economy Down, Insomnia & Depression Up. Result: Fewer Ads Needed to Sell More Drugs?
Good news for the pharmaceutical industry: the more employees you and other companies "pfire" (see "Not Since 1975 Have We Seen Job Losses Like This!"), the more drugs you will be...
Mr. Mucus Turns Bigger and Badder
Have you seen the new Mucinex print and TV ads where "Big Bad Mucus" and his biker friends ride into town on their "hogs" scattering the citizens in their path? The...
Chantix May Help Curb Yen for Alcohol. What Would the DTC Ad Look Like?
A study reported in the LA Times suggested that Chantix appears to reduce the desire for alcohol as well as for smoking (see "Anti-smoking drug may curb drinking, too").Now, there are...
Not Since 1975 Have We Seen Job Losses Like This!
"The economy lost 2.1 million jobs in the past three months, equal to a staggering 1.6% of the entire work force," said Charles Biderman, chief executive of TrimTabs, reports the Wall...
You Must Score Better than 84% on Viagra’s Sexual Health Quiz to NOT Have...
I've noticed that many drug brand web sites are frequently updated. Most often, new video ads are added. Sometimes, as with the case of the YAZ US web site, a poll...
The The Impotence of Proofreading
Just thought all you blaggers out their wood learn alot from this vidio:via videosift.com
Tooting My Own Horn: I Beat AP/USA Today on Avodart Story
It's not often that I can say I beat a major publication to a pharma industry story, but it happened last week. I'm talking about the regulatory letter issued by FDA...
