What’s the Cause of the Drug Industry’s Bad Reputation?
Thanks to everyone who responded to the "How to Earn Back the Public's Trust Survey" that Pharma Marketing News hosted online between February 4 and March 14.I've gotten some great insights...
Follow Who’s Following Me on Twitter. But NOT Phishy “pfizer” Please!
Lately I've been doing some research on who's "following" me on Twitter and I've discovered same really interesting things, including a phishy (ie, phony) "pfizer" Twitter account. More on that later.If...
Pfizer Pfires Thousands of Americans, Outsources Tasks to India
"Now is the time for all good men to come to the aid of their country." -- Typewriting exercise."Typewriting" has been replaced by "keyboarding," but should American jobs be...
DTC Ad Spending Decreased 18% in 2008. Worse Than Expected!
As reported in DTC Insights published by DTC Perspectives, "According to preliminary data issued by The Nielsen Company today, the spending for DTC ads fell dramatically in Q4, which led to...
Who Are the “Anti-DTC” Bloggers? This Blogger Wants to Know
It's Friday and you know what that means! The John v. Bob show, where I respond to Bob Ehrlich's weekly DTC Perspective's blog post. When I started doing this, I thought...
Why It’s Important to Monitor & Engage in Social Media
This morning I posted about Debbie Phelps being "purged" from McNeil Pediatrics ADHD Moms™ Facebook page (see "Debbie Phelps Purged from McNeil's ADHD Moms Facebook Group. How Cruel!").That blog post was...
Debbie Phelps Purged from McNeil’s ADHD Moms™ Facebook Group. How Cruel!
Back in August, 2008, I asked Debbie Phelps to be my Facebook friend but I never did hear from her, which prompted me to write a post about the ADHD Moms™...
CNBC Sucks!
Sorry for this off-topic post, but you simply got to see this:.cc_box a:hover .cc_home{background:url('http://www.comedycentral.com/comedycentral/video/assets/syndicated-logo-over.png') !important;}.cc_links a{color:#b9b9b9;text-decoration:none;}.cc_show a{color:#707070;text-decoration:none;}.cc_title a{color:#868686;text-decoration:none;}.cc_links a:hover{color:#67bee2;text-decoration:underline;}The Daily Show With Jon StewartM - Th 11p / 10cCNBC Gives Financial...
Report from CBI’s eMarketing Forum: Taking on the AE Boogey Man
I attended a few more presentations this morning at CBI's 8th Annual Forum on eMarketing for the Pharmaceutical Industry in Princeton, NJ. I missed FDA's presentation on its use of Web...
Peggy Hamburg to be New FDA Commissioner?
As reported in the Wall Street Journal: "The Obama administration has settled on two public-health experts to fill top posts at the Food and Drug Administration, people familiar with the matter...
