Pharma Companies Anticipate My Survey Results and Expand Prescription Savings Program to Cover More...
According to a Pfizer press release, Pfizer Inc announced today that Together Rx Access™, a prescription savings program sponsored by Pfizer along with several other leading pharmaceutical companies, has expanded the...
Future Health Care Scenarios. Which is Best for Pharma?
I think everyone should listen to my podcast interview of Kim Slocum, former Director, Strategic Planning & Business Development at AstraZeneca, who suggested that the pharmaceutical industry faces at least...
Big Pharma: Going Global or Going Postal?
Is it just me or is the guy on the cover of this month's PharmaVoice magazine a little bit scary looking?He has that look in his eyes that warns us he...
CNTO411: We’ll Meet Again, Don’t Know Where, Don’t Know When
Remember Centocor's corporate/disease awareness blog, CNTO411? A few weeks ago I predicted that this blog would soon be taken down because Centocor cannot find anyone to take the place of Michael...
Pharma Dreams of Dipping Its Toe Into Social Networking Waters
Before YOU dip your toe into social media marketing, shouldn't you understand your company's unique regulatory environment, corporate culture, and knowledge, all of which need to be taken into consideration before...
Botox v. Reloxin: Market Share Battle May Revive DTC Spending Late in 2009
If you thought the DTC advertising sleep aid (Lunesta v. AmbienCR v. Rozerem) advertising war was excessive, wait until Reloxin is approved for marketing by the FDA, which may happen during...
FDA’s Answer to ePharma Marketing Guidelines: “circles and arrows and a paragraph on the...
Today, Mark Senak (Eye For FDA) posted a podcast interview with Dr. Jean Ah Kang, Special Assistant to Tom Abrams at DDMAC in charge of Web 2.0 policy development (see "A...
FDA Widgets: How About One for Adverse Event Reporting?
Fabio Gratton is at it again! He has started a poll, which asks "To all pharma marketers: A universal FDA Adverse Event widget required by all pharma websites (brand, disease, social)...
Tit-for-Tat Tithe on Pharma Marketing. How It Can Work.
A few weeks ago, Fabio Gratton, Co-founder nd Chief Innovation Officer at Ignite Health and ePharma Pioneer Club™ member, was a guest on my Pharma Marketing Talk live streaming audio/chat...
Rooster and Friends Win Pharm Exec Ad Stars Award
Forgive me, but I just could NOT pass this up!In the March 2009 issue of Pharmaceutical Executive (PE) magazine, I found this image -- sans my added text -- showing the...
