Pharma’s “Social Media Readiness” Score Improves
The "Social Media Pharma Marketing Readiness Self-Assessment" survey has been hosted by Pharma Marketing News since December 2007 and to-date about 390 people from pharmaceutical companies, pharma vendor companies and other...
Overactive Bladder: “Pharmacia instrumental in creating new disease” says Former VP
I just received a link to an old Powerpoint (PPT) presentation that was featured at an October, 2002, Pharmaceutical Marketing Research Group (PMRG) conference. The presentation was entitled "Positioning Detrol (Creating...
FDA’s Actions Speak Louder than Its Words: On the Internet It’s the Medium as...
It has been widely reported that as far as the FDA is concerned it's the message not the medium when it comes to regulating pharmaceutical use of the Internet (see, for...
Detrol v. Toviaz: Marketing Replaces Innovation at Pfizer!
"You won't have bathroom lady to kick around anymore because, gentlemen, this is my last DTC appearance," said the iconic Detrol spokesperson.Yes, Detrol is joining the growing legion of off-patent medications....
Should FDA Convene a Public Hearing on Use of Social Media by Pharma?
Now that everybody has calmed down about my April Fools joke (ie, "FDA Issues First-ever Draft Guidance on Pharma’s Use of Social Media!"), we should make sure that when it comes...
FDA and Pharma – Bring More Stakeholders into Your Discussion of Social Media Guidelines!...
If you were taken in by my FDA-social media guidance April Fool's post (see here), you were not alone. Many other savvy people were also fooled.Within minutes of posting a notice...
FDA Issues First-ever Draft Guidance on Pharma’s Use of Social Media!
The US Food and Drug Administration (FDA) today issued a new guidance document that addresses the use of “social media” by pharmaceutical companies.I'm very excited about this and look forward to...
Merck’s KOL Hit List: “Seek them out and destroy them where they live.”
At first, when I read this Tweet from pharmalot (aka Ed Silverman):"We may need to seek them out and destroy them where they live" http://tinyurl.com/cdg3c6I thought it was something president Obama...
Faux Social Marketing: Have Your Cake and Eat It Too!
Pharmaceutical marketers want their cake and eat it too when it comes to social media marketing. That is, they want to engage in patient communities but they don't want to hear...
Docs at ACC Meeting Treated to “PolyPill” Trial Results
Reuters reports on a 2,053-patient, Indian clinical trial that evaluated a "polypill" containing low doses of three blood-pressure drugs from different classes -- thiazide, atenolol and ramipril -- as well as...
