Twitter Lobbying Effort Calls Upon FDA to Convene a Public Hearing
The effort to get the FDA to hold a public hearing on the use of the Internet and social media for the promotion of drugs and medical products has moved onto...
Botox: Pharma’s Answer to Duct Tape
“We see it as a molecule that keeps on giving. As we understand it more, it gives us new ideas of how to use it,” says Dr. Mitchell F. Brin, a...
Redirect URLs in Adwords: Who Knew What When?
In previous posts, I discussed the use of "redirect" URLs in Google adwords for pharmaceutical product websites (see The Next FDA Concern May be the Use of "Redirect" URLs).This practice is...
St. Google Slays the FDA Dragon?
There once was a dragon -- called FDA -- much feared by the citizens of the tiny pharma e-marketing community.The dragon usually made its nest in TV or print land, but...
The Next FDA Concern May be the Use of “Redirect” URLs
FDA's recent "untitled" letters notifying 14 pharmaceutical companies that their search engine paid search ads violate FDA regulations (see "The 14 Letters. Who at the FDA Knew What and When?") has...
PhRMA Says FDA Should Initiate a Public Process Rather than Regulate by Warning Letter...
"FDA should initiate a public process, which could take the form of a meeting or draft guidance, rather than regulating by warning letter in an area where there is now a...
When it Comes to Pharma Marketing on the Internet, be Careful of the Advice...
In the wake of DDMAC's "Curious Case of the 14 Letters" (see, for example, "The 14 Letters. Who at the FDA Knew What and When?"), many so-called "expert" consultants are coming...
The 14 Letters. Who at the FDA Knew What and When? FDA Intern Wants...
"My sources inside the agency (but outside of DDMAC) tell me they were caught by surprise by these new DDMAC letters," says Peter Pitts, author of Drug Wonks, which is widely...
Protection from Brand Infection: Research Survey
On behalf of the CMO Council, I am pleased to pass along to my readers an announcement of the formation of a new thought leadership initiative titled "Protection from Brand Infection."...
There’s a New Crop of Pharma People Who Are Not So Savvy About Social...
This morning I posted some results from the "Social Media Pharma Marketing Readiness Self-Assessment" survey that seemed to indicate that Pharma's "Social Media Readiness" Score had improved (see post here).But looking...
