Swine Flu Duck and Cover. We’ve Come a Long Way Baby!
1950 Civil Defense Film:2009 CDC Video:Wow! I am amazed at the increase in production quality. We sure have come a long way!
Confession of a KOL: The Perverse Effect of Conflict of Interest Disclosure
"I was also wrong about disclosure," said James Stein, MD at a University of Wisconsin conflict of interest seminar (see video here). Dr. Stein, a cardiologist, was proud to list all...
Social Media: Opportunity or Nightmare?
There’s nothing like a little FDA letter writing campaign to stir the pot! Yes, I’m talking about the 14 letters FDA sent out on April 2, 2009, informing 14 pharmaceutical companies...
50 Ways to Use Social Media
Sung to the tune “50 Ways to Leave Your Lover” by Paul Simon"The problem is all inside your head", FDA said to meThe answer is easy if you take it logicallyI'd...
If Off-label Use of Anti Swine Flu Drugs are OK, Why Aren’t Reminder Ads...
This week, the world is all a-Twitter about the outbreak of Swine Flu. Two stories caught my attention:FDA Authorizes Emergency Use of Influenza Medicines, Diagnostic Test in Response to Swine Flu...
Is UW’s Smoking Cessation CME Course Effective Promotion of Chantix?
I generally believe that, on balance, the drug industry gets pretty good press. That is, there are more favorable stories about Rx drugs (especially new drugs) than unfavorable stories. Unfortunately --...
Science, College Undergrads Agree: Adderall is Da Bomb for Performance Enhancement!
Finally, all those college kids who have engaged in the ADHD stimulant drug (Adderall, Ritalin etc.) black market on campus have had their anecdotal evidence vindicated by a scientific study that...
Pharma Agency Awards for Web 1.0, None for Blogs or Other Social Media
There were two major awards events in the past week. The first was the 2009 DTC National Advertising Awards presented by DTC Perspectives Magazine at the conference of the same name...
Is Pharma Socially Challenged?
Stacy Reese, Associate PRA Director at AstraZeneca, speaking on "Managing the Risks Associated with Online Discussions” at CBI's 8th Annual Forum on eMarketing for the Pharmaceutical Industry noted that when the...
