Dear FDA: The Daraprim Website Lacks Some Important Safety Information Patients Should Know About!
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(This post was updated on 20-Feb-2016.)
This morning, I was reading a story in MM&M about the testimony of Turing Pharmaceuticals chief commercial officer Nancy Retzlaff...
#DSWpharma Tweet Chat a Great Success!
On February 17, 2016, I hosted the #DWSpharma Tweet Chat in conjunction with the Drug Information Association (@druginfoassn). You can see the agenda and tweet stream here. I plan to summarize...
Overcoming Hurdles to Effective Pharmaceutical Marketing
I just finished giving this webinar on BrightTALK:
To all the digital-savvy pharma women I’ve known
To all the digital-savvy pharma women I've known before,
Who traveled in and out of pharma’s door
I'm glad they came along,
I dedicate this song
To all the digital-savvy pharma women I've known before
To...
Super Bowl DTC Drug Ads Spark Backlash!
The backlash against direct-to-consumer (DTC) drug ads during the Super Bowl may not have been as furious as the backlash against Beyonce's tribute to Malcolm X, the Black Panthers and Black...
Number of Kids (and Adults) Without Health Insurance Continues to Tumble
As reported by STAT Morning Rounds:
"The number of people without health insurance in the US has continued to tumble: In the first nine months of 2015, just 9.1 percent of people...
LinkedIn vs. Facebook and Youtube for Sponsored Ads
Is LinkedIn Any "Safer" Than Facebook or Youtube for Sponsored Ads?
Digital-Savvy Women in Pharma Twitter Chat
I will be moderating the Digital-Savvy Women in Pharma Twitter chat (#dswpharma) in association with the Drug Information Association (@DrugInfoAssn) on February 17 at 1:00pm EST. This chat was inspired by...
FDA’s 2016 Guidance Agenda – Just Like the 2014 & 2015 Agendas – Promises...
FDA/CDER has published its 2016 Guidance Agenda (here). Here's what's under the Advertising Category:
Health Care Economic Information in Promotional Labeling and Advertising for Prescription Drugs Under Section 114 of the Food...
Is Direct-to-Consumer TV Advertising a Losing Proposition?
2014 was a banner year for TV direct-to-consumer (DTC) advertising in that it saw the highest percentage spent on TV since at least 2001 (see chart and read "Pharma Ups Its...
