Online Advertising Growth Slows in 2008, Search Declines in 2009
"US Advertising Continues to Imitate a Stone," says eMarketer. It was reporting on TNS data for measured media ad spending, which showed an overage decline of 9.2% for the fourth quarter...
Tamiflu, Relenza May or May Not Protect Expectant Mothers from Flu
In a Mother's Day New York Times Op-Ed piece, an Obygn physician and an bioethicist questioned whether the anti-viral drugs Tamiflu and Relenza are effective in easing H1N1 flu in pregnant...
Social Media: Ask Permission to Join the Conversation First or You Just Might Get...
My agency friend Wendy Blackburn (CORR: Jim Dayton; see comments) cited "an expert in marketing communications and PR strategy" who compared social media with a high school lunchroom in her post,...
GSK, the “Erroneous” 50% Discount Promise, and Consumer Fraud
Wow! GSK just had a PR catastrophe!FiercePharma and other online news outlets earlier today published a press release from GSK (originally distributed through PRWeb) that said the company was offering a...
If DTC Ads were Allowed in Picadilly Circus
The next big thing, according to some of my Twitter pals, is interactive billboard ads such as this one for McDonald's:You get the idea...stand across the circle (ie, circus) and strike...
New Sales Force Effectiveness Maxim: “Never Be Closing”
The ABC of sales, according to Alec Baldwin in the movie Glengarry Glen Ross, is "Always Be Closing." Baldwin's character -- Blake -- is from "downtown" (ie, headquarters) and he won't...
Kevin Nalty, Merck Marketing Director, Exposed as “ADHD Boy!”
Merck dermatology marketing director Kevin Nalty has a side job: as a YouTube comedy star, says Jim Edwards over at BNET Pharma. Edwards displays Nalty's talent using the following "sophomoric" farting...
Pharma Sales Rep “Hamsters” Waste Time on Email Treadmill
According to Mike Song, former pharmaceutical sales rep and author of the book "The Hamster Revolution," pharmaceutical companies can cut the time that sales reps spend receiving, reading, and responding to...
Academics Exaggerate, Journalists Regurgitate. What About Bloggers?
Thanks to my Twitter colleagues, I came across two disturbing pieces of information concerning healthcare journalism in the US.The first was a WSJ Health Blog post about an Annals of Internal...
Quality Healthcare Social Media: Separating the Wheat from the Chaff
"The more things change, the more they stay the same."That's how I feel these days when the "newbies" talk about guidelines for the use of social media in the healthcare arena.Back...
