It’s a bird…it’s a plane…it’s PharmExec 50, but what’s that molecule?
The May 2009 issue of Pharmaceutical Executive (PE) Magazine is here. It's cover features a 3-D image of a super hero ("50 Man") holding a complex molecule as he flies above...
Distribution of Reprints: Another Example of FDA Flexing Its Enforcement Muscles
Recently, the FDA sent Sanofi-Aventis (SA) an untitled letter requesting that the company cease the distribution of a reprint from the Journal of Clinical Oncology, which describes a study comparing the...
Kevin Nalty (aka “Nalts”) Says Co-worker Once “Sucked Away His Will to Live”
Recently, Kevin Nalty -- a Merck dermatology marketing executive -- was "outed" as "Nalts," the prolific YouTube videographer who sometimes spoofs medical conditions like Adult ADHD (see "Kevin Nalty, Merck Marketing...
This Survey May Have Influenced Pfizer’s Decision to Offer Free Drugs to Unemployed/Uninsured
Advertising Age asks "Will Pfizer's Free Drug Program Give PR Lift to Big Pharma?"As shown in the chart on the left (click to enlarge), almost 69% of all respondents to the...
Consumer Opinion Leaders: Pharma’s Secret Sauce for Social Media Marketing
Lately there's been a lot of talk about pharma marketers "joining the conversation" about their products in social networks and blogs (see, for example, "Social Media: Ask Permission to Join the...
Pfizer Employees Step Up to Help Fellow US Citizens! GSK, a British Company, Turns...
Remember the "erroneous" GSK press release that said the company was offering a 50 percent discount on meds for U.S. patients who are uninsured "no matter a patient's income level or...
All Surveys Point to a Further Decrease in DTC Spending This Year
I am on record predicting that DTC spending will be "decimated" this year; ie, decrease by 11% (see "DTC Spending Will Be Decimated in 2009, Experts Say"). Compared to the 18%...
Cheerios vs. the One-Click Rule: Are FDA’s Priorities “Askew?”
Pharma advocates are all a-Twitter about FDA's recent Warning letter to General Mills regarding Cheerios, the breakfast food. FDA says the labeling on the Cheerios box makes unauthorized health claims, namely...
65% of Psychiatrists Say “NO” to Pharma on Facebook!
Psychiatric Times (PT), "the forum for the voice of psychiatry," is currently running a poll on its home page that asks readers a simple question:"Do you agree that pharmaceutical companies should...
End All Pharma Freebies to Physicians by Decree or Just Leave it at Caveat...
Has the time come for physicians to be forcibly weaned away from ALL pharma "freebies," including CME and drug samples? Or should the principle caveat doctor be emphasized?An editorial in today's...
