Unintended Consequences of FDA Warnings: Lilly-funded Antidepressant Case Study
There's been a lot of angst over an increase in FDA enforcement letters and the effect they might have on the bottom line. Mostly, however, all the angst comes from agencies...
What ePharma Pioneers Can Teach Today’s eMarketers
I'm leading a panel discussion at an upcoming conference that will soon be announced. The panel will feature several people who I met at the first and only FDA public hearing...
Will Latisse Turn Brooke Shields’ Blue Eyes Brown?
Long before there was a Hanna Montana there was a Wanda Nevada -- a 1979 movie starring Brooke Shields and Peter Fonda. I saw the movie yesterday.
I also saw the first...
Dear GSK: Precedent Should Not Guide Pharma’s New Media Communications Strategy
GSK Blogs About Challenges of Communicating via New Media Channels"Michael F," writing on GSK's More than Medicine Blog, suggests that critics "take into consideration that there may be much larger issues...
Drug Companies Bedazzle Docs in the Boondocks with Gifts, Free Lunches, and Speaking Fees!
A new West Virginia state report shows drug manufacturers gave thousands of gifts and payments to doctors and nurses in West Virginia last year, ranging from the cost of a lunch...
Pfizer’s Harem Styled Gulfstream G550 for Sale: US $35,500,000 (Lightly Used)
"Looking for a bargain on a corporate jet?", asks FiercePharma's Tracy Staton. "Pfizer is scouting for buyers for two of its Gulfstream aircraft, a Gulfstream V model and a Gulfstream 550....
Communicating Risk in Online Drug Ads: Reading the Tea Leaves in Recent FDA Draft...
DDMAC's (FDA) recently-released "Draft Guidance on Presenting Risk Information in Prescription Drug and Medical Device Promotion" (pdf file here) focuses almost exclusively on print and broadcast promotional ads. It mentions the...
Live Podcast Today at 1 PM. CureTogether: A Social Network for Patients
CureTogether: A Social Network for Patients to Share Symptoms and Solutions to Improve Thier Health Daniel Reda, Co-founder of CureTogether.com, will talk about this new social network that helps...
Uh, Oh! Will FDA Cite this “One-Click Rule” Twitter Post by AZ as Violative?
Remember the 14 Notice of Violation (NOV) letters that FDA sent to 14 drug companies citing their Adwords -- paid search engine ads -- for violating FDA regulations? At issue was...
Arnold Friede Blasts FDA’s Right to Define “Reasonable Man” Without External Input
Arnold Friede, Counsel to the law firm McDermott Will & Emery LLP, was my guest in yesterday's live Pharma Marketing Talk Show/podcast (see "Towards a Rational FDA Policy Addressing the Internet...
