Is CME in the US Doomed? Or Just For-Profit MECC’s?
"You know that CME is in a bit of trouble when its longest-serving provider is hanging up its accreditation credentials and stepping out of the game," says James Chase, Editor...
Internet Advertising Has Stopped Dead in Its Tracks!
As reported by eMarketer, "according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), total online advertising revenues in Q1 2009 fell to $5.48 billion, down 10% from the previous...
Missing Warning Letters Prove that FDA is an Internet Dunce!
UPDATE: See "Missing FDA Letters Found. More Questions."On April 2, 2009, FDA's DDMAC sent 14 warning letters to 14 different pharmaceutical companies regarding sponsored search engine ads that it said violated...
Weight Loss Drug Alli on Life Support. GSK Picks New Agency to Oversee Its...
A new ad agency -- TBWA -- won GSK's weight loss alli account last week according to a recent Advertising Age article (“Side Effects of TBWA Win Include Unpleasant Alli Account”)....
Let’s Make it a Threesome: One Other Social Media Activity Pharma Can Do Now!
Two other pharma "wise men," ie, my Twitter and Blogger friends Jonathan Richman (Dose of Digital) and Fard Johnmar (HealthcareVox), have suggested ways that pharmaceutical companies should be using social/digital media...
The DTC Media Machine is Struggling
I asked Dale Taylor, the President and CEO of AbelsonTaylor, the "world’s largest independent medical advertising agency," the following question via Med Ad News's Ask the Expert page:“The majority of respondents...
Thank You Johnson & Johnson for Dinner
Yes, despite my past misgivings about Bloggers Dining at Pharma's Table, I accepted an invitation from Rob Halper (responsible for JNJHealth, J&J's YouTube page) and Marc Monseau (blogger at JNJBTW Blog)...
Pristiq DTC Campaign Challenged to Concisely Communicate Risk
Almost one-half of Wyeth's new Pristiq print DTC ad creative, which I cut out from this week's Newsweek magazine (see left), is devoted to presenting risk information, including a black box...
Who’s the Quackadoo? Oprah or Dr. Oz?
This morning I was treated to a confluence of stories that intertwine in interesting ways -- something that always prompts me to point out the links between seemingly disparate sources of...
The Vendor Client relationship – in real world situations
Let's try a few of these and see how far we get in the real world:
