Pharma Marketers Should Stop Blaming the FDA for Their Dysfunctional Social Media Marketing Efforts
Last week I suggested that a Tweet supposedly made by diabetes patient/racecar driver Charlie Kimball was at best a "sleazy" reminder ad and, at worst, "spam' (meaning a product promotional message...
Novo Nordisk’s Branded (Levemir) Tweet is Sleazy Twitter Spam!
Ross Fetterolf, VP Digital Strategy at Ignite Health, said yesterday was an "Historic Day" because "diabetes patient/racecar driver Charlie Kimball produced the first branded tweet on his Race With Insulin Twitter...
Procter and Gamble’s Dysfunctional Asacol Community for UC Patients
Lately, my Twitter friends have alerted me to all sorts of examples of pharmaceutical companies delving into social media for marketing and corporate communications. I'd like to focus on just one...
Should the Tax Deduction for DTC Advertising Expenses be Eliminated?
Rahm Emanuel, president Obama's Chief of Staff, warned advertising industry leaders some time ago that the business-tax deduction for DTC (direct-to-consumer) spending could be taken away in 2009 tax legislation (see...
Finally, a Drug Company Embraces Social Media, AEs Included!
Adverse events! Adverse events! Adverse events!How many times have you heard that tiresome phrase from pharmaceutical companies as an excuse for NOT embracing social media marketing?Practically every social media endeavor...
OMG! Worst Print Ad Ever! Plus: Is that French Actor Vincent Lindon?
I just found this whole page ad for Trilipix in the June 22, 2009 issue of Newsweek magazine. It's got to be the worst DTC print ad I've ever seen! Here....
GSK, Sharing Miracles, Celebrities: Where’s the Transparency?
I admit that I sometimes ask tough questions that takes my pharmaceutical friends a long time to answer. One such question involves GSK, PhRMA, and celebrities. My question is: Where's the...
Regulatory Ranters Miss the Point About FDA’s Position on Search Engine Ads
An article in today's Washington Post -- "Drug Firms Jockey for Space Online" -- sent EyeonFDA blogger Mark Senak on a "fantastic rant" (HT @brianreid) against FDA's "fundamental lack of understanding...
Shared Detail Appointments Can Save Doctors’ Time & Improve Product Education
In the recent issue of the AARP Bulletin, I read about doctors scheduling appointments with up to 15 patients at the same time (see "Doctors Take Sharing to a New Level—Medical...
Missing FDA Letters Found. More Questions.
Last week I wondered why 5 warning letters citing violative paid search engine drug ads went missing and surmised that the FDA purposely retracted these letters because they revealed its ignorance...
