A “Hubble” View Into the Pharma Cosmos
Edwin Powell Hubble -- the astronomer after whom the telescope in space is named -- was the first astronomer to find observable evidence that the universe is expanding. He also observed...
Genuine Conversation: The Big Kahuna of Social Media Marketing
The best scene in the 1999 movie The Big Kahuna (see wikipedia review) comes at the end when Phil (played by Danny Devito) -- a world-weary "marketing representative" (ie, sales person)...
What Pharma Should NOT Learn from P&G and Pringles
My fellow blogger Jonathan Richman suggested that pharmaceutical marketers should follow the lead of P&G to create banner ads similar to the award-winning Pringles ad that Jonathan's agency created (see "What...
Does Novo’s Editing Suck the Life Out of Charlie Kimball? Yes, by Some Objective...
Last week I compared the personal Twitter account of racecar driver and diabetes patient Charlie Kimball (@charliekimball) with Novo Nordisk's Levemir-branded Race with Insulin Twitter account (@racewithinsulin), which supposedly features tweets...
Acromegaly Answers Blog Raises Interesting Regulatory Question
My friend @skypen just Tweeted me this request: "John, interesting social media initiative by Tercica for niche patient community. Would love your thoughts." See his summary post "Compass launches blog and...
My First Tweetup! A Good Idea for Pharma Media Relations People
Several stars of Pharma Twitterdom tweeted away continuously during yesterday's Emerging Media Conference hosted by CBI (see tweets: #Pharmedia).In attendance were @askmanny, @swoodruff, @jonmrich, @philbaumann, @sixuntilme, and me (@pharmaguy).I arrived a...
Marketing Mix of Leading Pharma Advertisers in 2008
Fourteen (14) pharmaceutical companies made it into AdAge's 2009 list of Top 100 National Advertisers (based on 2008 ad spending data). They are, in descending order of total ad spending:Johnson &...
Do Pharma Marketers Encourage Consumers to Self-Diagnose?
Fellow blogger Rich Meyer over at World of DTC Marketing Blog has some good advice for pharmaceutical marketers based upon a survey of physicians (see "Physicians: We're concerned that too many...
Novo Nordisk Selectively Copies & Edits Kimball’s Tweets
Diabetes patient and racecar driver Charlie Kimball is sponsored by Novo Nordisk's Levemir insulin injection. I've written about the Race with Insulin Twitter account, which supposedly features tweets made by Charlie,...
Nasonex Bee May Usher In a Whole New Way to do FDA-friendly Pharma Tweets
Diabetes patient/racecar driver Charlie Kimball -- or his Novo Nordisk marketing handler(s) -- made the first ever pharma drug branded Tweet, which was offered up as a "model" for others to...
