Health Communications: Creative, Complex, and in Need of Collaboration
"Health Communicators" have a tough job that must be "carefully nurtured," says Fard Johnmar of Envision Solutions. Johnmar has just pre-launched his "Path of the Blue Eye" project to help nurture...
Harry and Louise Return This Weekend to TV
Remember those Health Insurance Association of America "Harry and Louise" TV ads that were instrumental in scuttling Hillary Clinton's health reform efforts in 1993? Well, Harry and Louise are back! This...
When is it Acceptable for Pharma Marketers to Use Behavioral Targeting?
"The practice of advertising has clearly been revolutionized by the emergence of the Internet," said Nancy Hill, President & CEO, 4A's."Today, we can match the content of an ad to the...
A New Era of Pharma Marketing: Direct to Journalist (DTJ)
Direct-to-Consumer (DTC) and Direct-to-Physician (DTP) marketing have been the two staples of pharmaceutical marketing for many years. Now there is another kind of pharma marketing emerging: Direct to Journalist (DTJ)!I have...
Summertime and Twitter is Easy
"There comes a point in time in your life when you ask 'where did all the summers of my youth go?'...marketers need to tap into this emotion" -- @richmeyer
Summertime,
And Twitter is...
Can Pharma Use Social Media to Provide Patient Support?
This morning, I received a note from a visitor to Pharma Marketing Network. It was submitted via one of the forms I have on the site. It said:'I have a low-income...
Pfizer’s Slumdog Sales Rep
"Julio Rodriguez was on a sales call at a clinic in this slum overlooking Caracas recently when he heard four gunshots go off nearby," is how the Wall Street Journal begins...
Pharma Marketers are Salivating in Anticipation of Mental Health “Epidemic”
Pharma marketers once "salivated" when they saw US obesity statistics such as these reported by CDC: "During the past 20 years there has been a dramatic increase in obesity in the...
Will Pharma Lobbying Ensure Lynching of Public Insurance Option?
According to an article in the Washington Post, "The nation's largest insurers, hospitals and medical groups have hired more than 350 former government staff members and retired members of Congress in...
Update on the Pharma Financial Crisis
"The financial crisis currently spreading around the world has exerted negative impacts on both the pharmaceutical and biotech industries," according to a Life Science leader article (see "The Impact Of The...
