Twitter for Brands: Beyond Marketing
Yesterday, I posted one simple idea: pharmaceutical company employment of Twitter to notify patients about drug recalls, counterfeit drugs, or drug safety warnings (see "Twitter and Drug Safety: A Paramount Concern").There...
Twitter and Drug Safety: A Paramount Concern
There's a lot of talk about Twitter and how pharmaceutical companies should or should not use Twitter. Most of this focuses on using Twitter to promote drugs and dialogue with the...
Will Alli Soon Be the Only FDA-UNapproved OTC Drug?
Alli has long been promoted as the "only FDA-approved over-the-counter weight loss aid." Soon, however, alli may be known as the "only FDA-UNapproved over-the-counter weight loss aid."That's because the FDA just...
No FDA Regulations Would Be Like Driving on a Highway Without Speed Limits
My friend Jonathan Richman asks an interesting question on his blog: "What If There Were No Rules in Pharma Marketing?"“What If There Were No Rules?', asks Richman. "There’s no FDA, no...
Pharma, Freedom of Speech, and Ad Agencies
"Freedom of Speech" is a "right" that many commercial entities claim when defending advertising practices. The pharmaceutical industry, for example, has cited their first amendment rights when defending direct-to-consumer advertising (DTCA)...
Senator Grassley Sees Pharma Ghost Writing Problems. Do You?
The New York Times recently reported (see here): "A growing body of evidence suggests that doctors at some of the nation's top medical schools have been attaching their names and lending...
I'm Back from My Road Trip South!
Well, I'm back in Newtown, PA and at my trusty iMac, ready to get back into all things pharma.It's the end of my road trip south to Miami and the end...
Still on the Road – in Miami
I'm still on vacation and really enjoying the break from reporting on pharma issues!That's me and my son, John, enjoying a beer at the Tradewinds cafe in Bayside Mall in Miami...
My Road Trip South – in Miami Area
Hello from the road!I'm still on my road trip south with my son (see My Road Trip South for map of the route).We are currently in the Miami/Ft. Lauderdale area, where...
My Road Trip South
Starting Friday 7-AUG-2009, my son John -- who recently graduated from Penn State University (BS, Mechanical Engineering) -- and I will be taking a road trip south to Miami, Florida.Our driving...
