FDA Approves Depressant Drug For The Annoyingly Cheerful
Maybe you've already seen this breaking news. It's new to me. I have to agree with Dr. Whey who was interviewed in this video news release.
Are Organic Search Results Next on FDA’s Chopping Block?
In April, the FDA sent warning letters to several pharmaceutical companies citing paid search engine ads that it claimed violated FDA regulations (see "FDA's Actions Speak Louder than Its Words: On...
Warning to Buzz Marketers: “Pfizer did not get the joke.” Same for J&J?
A Long Island man infringed on Pfizer's trademark by towing a 20-foot replica missile with 'Viva Viagra' painted on its side through midtown Manhattan, eventually parking it in front of the...
WTF! Cease & Desist or Else …
Friends of mine have been telling me that Pharma Marketing Blog posts are being reproduced on other sites without my permission. Worse still, the content is being modified in such a...
Alli’s New Marketing Strategy: Enhance Product Claims, Cast “Treatment Effects” as a Benefit!
Back in June, I noted that TBWA took over the alli -- GSK's OTC weight-loss product -- account. "This is one of the greatest marketing challenges today," said an industry executive,...
Marketing Team Players Should Pay Attention to the “e” in “Team”: Ethics
By now, you've probably heard about Pfizer's settlement with the Department of Justice to pay a $2.3 billion fine (see "Pfizer To Pay $2.3 Billion For Fraudulent Marketing").@pfizer_news, Pfizer's official Twitter...
What Do Phone Sex, the Pittsburgh Symphony Orchestra, Amgen, & Psoriasis Have in Common?
The #pso hashtag in Twitter! Hashtags are used in the Twittersphere to allow you to follow all the Tweets about a specific topic. There are no rules for developing a hashtag;...
Twitter’s for the Dogs! … and Other “Indirect Customers”
No, I'm not agreeing with Rich Meyer (@richmeyer) that Twitter is only good for PR. PR people may be the "dogs" in "dog and pony" shows, but they are not really...
Twitter for Patient Support: Not as It Is, but as It Could Be
I am getting comments from several readers about my idea for pharmaceutical companies to use Twitter to notify patients about drug recalls, counterfeit drugs, or drug safety warnings (see "Twitter and...
Full BOEHR(inger) Social Media Reporting of RELY Trial Results
Boehringer Ingelheim (BI's) -- the German pharmaceutical company -- has just completed the first-ever full bore social media campaign touting the results of its RE-LY® study - "the largest atrial fibrillation...
