Hire Me to Speak to Your People. Cheap!
Over the past several years, I have quietly worked with a few pharmaceutical companies to give them advice. Usually, I have been asked to make a presentation about the use of...
The Trouble with YouTube: YAZ Case Study
Pharma marketers are being urged to use social media to reach their audience. High up on the list of recommended social media sites is YouTube, where many pharmaceutical companies have launched...
Shire Implements First Ever Integrated Phone-Assisted Social Network Marketing Campaign for ADHD!
In what has to be a truly innovative use of Twitter, Shire Pharmaceuticals launched a phone-assisted ADHD Support Twitter account (@adhdsupport). Instead of following other Twitter users and building up a...
Pharma’s 2009 Letter to Santa
An anonymous source just forwarded me this letter to Santa that was intercepted at the US Post Office in Washington, DC:
December 17, 2009
Santa Claus
aka Father Christmas, Saint Nicholas, Kris Kringle
Santa Claus...
Investors Have Questions About Pharma’s Online Spending in 2010 and Beyond
Investors who own stocks or who are thinking of buying stocks of major online Health sites are worried. They have lots of questions about FDA's plans for regulating drug promotion on...
Will Patients Find Value in Discussions with Pharma Marketers on Social Media Sites?
At the November, 2009, BDI Forum in New York City ("Healthcare Social Communications Leadership Forum Breakfast"), a question from the audience to a panel I was part of got to the...
Finally. Individuals Speak Out Pro & Con (Mostly Con) About Online Pharma Marketing
The comments are dribbling in to FDA regarding whether or how it should regulate the use of the Internet by drug companies for promotion of its products. Either that, or www.regulations.gov,...
Will Pharma Spend More on eMarketing than on TV Advertising by 2019?
TNS Media Intelligence reports that U.S. Advertising Expenditures Declined 14.7 Percent in First Nine Months of 2009 compared to 2008. Bucking that trend was the Pharmaceuticals sector, which increased ad spending...
Premature Social Media Promotion (PSMP): A New Pharma Syndrome
I've heard of pharmaceutical company blogs that were launched to promote a drug already on the market (ie, alliconnect), but I haven't seen a blog that was launched to promote a...
Transcripts of FDA’s November 2009 Public Hearing on Social Media Available
You can find the transcripts here:
Day 1 (November 12, 2009): PDF File, 507 pages
Day 2 (November 13, 2009): PDF File, 517 pages
Enjoy!
