2009 in Images from Pharma Marketing Blog
What better way to look back on the state of pharmaceutical marketing in 2009 than through the best cartoons, data charts, and other images from Pharma Marketing Blog?
I've put together about...
Creative Pharma Packaging Design: Where Is It Needed?
Guy Mastrion (@gmastrion) over at Pixels & Pills Blog took offense when a colleague "bemoaned the conservative design of most Pharma packaging" and said it was "inevitable since Pharma was a...
If Social Media for Pharma is like Space Exploration, How Far Will It Go...
My Twitter pal Jonathan Richman (@jonmrich) just tweeted this:
"Social media for pharma is like space exploration is today: you can't go far now, but you do it in order to be...
Pharma Marketing vs. Healthcare Communication
I was interviewed by phone this weekend about the reputations of global pharmaceutical companies. The interview was sponsored by a company that is trying to remake its image in the US...
Do Social Media Apps Improve Health Care?
Sometimes evangelists get carried away. That may be stating the obvious, obviously. But often we do not realize this when we listen to evangelists. You only need to look at the...
GSK: Please Invite Me to the Sundance Panel & Screening of Your New Alli...
According to the New York Times, "GlaxoSmithKline is getting into the movie business, pursuing an unusual and most likely controversial strategy to increase interest in a weight-loss drug." That drug, of...
Japanese Cloth Company Trumps Merck & Pfizer in New Drug Approvals
With regard to new drug approvals in 2009, "Pfizer and Merck were among the big names that struck out for the year," says Peter Landers over at the WSJ Health Blog....
A Common Goal of Research and Marketing: Fool the Doctor
I once believed that pharmaceutical research (part of R&D) was the "bright" side of the pharmaceutical industry and that marketing was the "dark" side (see "God Bless R&D, but Marketers May...
Marketing’s Right Message to Right Person at Right Time Mantra
How many times have you heard the phrase "Deliver the RIGHT message to the RIGHT physician/patient/whatever at the RIGHT time!"? Too many times, I'm guessing.
Let me call it the "RMRPRT" strategy.
Usually,...
Filling the Social Media Void: Shout or Be Shouted At!
Yesterday I posted a critique of Bayer's use of YouTube to present the video "A Discussion of Oral Conception Using YAZ: Risks and Benefits" (see "The Trouble with YouTube: YAZ Case...
