The New KOL: Your Local Community Doctor
Matthew Herper, contributor to Forbe's The Science of Business blog, suggests that an "unintended consequence" of regulating financial conflicts of interest in medicine -- eg, academics taking big speaking fees from...
Why Does GSK Prefer New York Physicians & Will Governor Patterson Ruin It for...
In the January issue of Pharma Marketing News, which will be published today, one article focuses on payments made to physicians by Merck, GSK, and Lilly (see "Pharma Begins to Reveal...
J&J, BTW, IS Donating to Haiti Relief But Won’t Say How Much
I've been keeping a tally of the donations that the drug industry is making to the Haiti earthquake relief effort. So far, the total of about $9 MM in cash and...
Seroquel XR Print Ad Imitates Art, But That’s Not the Real Problem
There's a bit of brouhaha in the Twitterverse about a recent Seroquel XR print ad that imitates the art of Chinese artist Liu Bolin (see "Liu Bolin and JaeSelle - what's...
Drug Industry Innovation: GSK’s LOVAZA Vs. OTC Omega-3 Fatty Acid Supplements
The pharmaceutical industry is often criticized for developing new Rx drugs having little value over current medications. Such drugs are called "me-too" drugs because of their similarity to existing Rx drugs....
Pfizer Donates Animal Health Products to Haiti
"Pharma Digs Deep for Haiti Relief" proclaims this Pharmiweb.com headline. Not deep enough according to my accounting!
As you may know, I am keeping score regarding the pharmaceutical industry's donation of money...
So Far, I Have Donated More to Haiti Relief Than Pharma (as % of...
So far, global pharmaceutical companies have donated or pledged to donate about $9 million in cash and an additional $15 million or more worth of drugs or medical supplies to Haiti...
Social Media Vs. Social Responsibility: J&J Fails Crisis Management 101
The New York Times reports that "Johnson & Johnson appeared to abandon its own template , stunning a few business school professors. Its conduct also drew harsh criticism from federal officials"...
If You Can’t Beat the Regulators, Sic ‘Em on You Competition!
In his latest post to DTC Perspectives Blog, Chairman Bob Ehrlich suggests that the Congress should regulate all health advertising and not just single out Direct-to-Consumer (DTC) advertising by drug companies...
Why is GSK Making a New Movie About Obesity? Hint: It Doesn’t Like the...
By now you probably have read about GSK's announcement that it will finance a NEW “hard-hitting” documentary about eating (see "Alli Marketer (GSK) To Produce Documentary Film on Eating").
An Academy...
