Disgruntled Patient Shuts Down sanofi-aventis Facebook Page
"I actually think i did a very good job in closing down the FB page of Europes largest drugs company, something i am very proud of and something i havent finished...
Social Media Intern is Here to Help Pharma Avoid Social Media Faux Pas!
Regular readers of Pharma Marketing Blog are familiar with Emily Jameson, aka "FDA Intern" and "PhRMA Intern." Emily has moved on to accept a position with a leading pharma interactive media...
Patient “Unadvocate” Lays Siege to sanofi-aventis VOICES Facebook Page. Where’s S-A’s Social Media VOICE?
Shirley Ledlie, aka "Ann Adams", "Julie Kahn", "Jasper Boon", and who-knows-how-many-more-phony-FB-aliases -- the patient who claims sanofi-aventis (S-A) mislead her about the side effects of cancer drug Taxotere (see "sanofi aventis...
Making Sense of Pharma DTC Spending Trends
ePharma boosters see the latest direct-to-consumer (DTC) advertising spending numbers as a positive sign that the drug industry is finally increasing its allotment to the Internet in its DTC marketing budget....
Use of Patient Testimonials in DTC & Social Media Advertising
This week I was a guest moderator for a graduate class at Johns Hopkins University: “Marketing in a Regulated Environment”.
The students are 90% scientists, working at places like NIH, Amgen,...
sanofi aventis Feels the Social Media Pain. But Is It Authentic?
Simultaneous posts on Pharmalot and Pharma bnet have focused on what seems to be a disgruntled patient who posted photos and comments on sanofi-aventis's (S-A) Facebook page (see "Bald Women Lash...
Pharma Should Leave Unmoderated SM Discussions to 3rd Parties
In comments addressed to the FDA, many drug companies and ad hoc industry groups are suggesting ways drug companies can legally "engage" with patients, physicians, and consumers in online social media...
Merck Says FDA Should Approve the “One-Click Rule”
Merck submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here).
About 75% of Merck’s comments that specifically address FDA’s...
AstraZeneca Urges FDA to Regulate the Whole and Nothing But the Whole SM Conversation
AstraZeneca (AZ) submitted comments to Docket No. FDA‐2009‐N‐0441 regarding Promotion of FDA‐Regulated Medical Products Using the Internet and Social Media Tools (find it here).
Again and again throughout its comments to the...
How Did Pfizer Get So Many Twitter Followers?
Wow! Pfizer's official Twitter account, @pfizer_news ("The official site for Pfizer Inc., where we apply science and our global resources to improve health and well-being at every stage of life.") has...
