Pfizer Reveals (Almost) All Payments to Physicians
Pfizer recently published its list of physician payments it made during the last half of 2009 (Q3 and Q4). The list, which is presented on this web page using javascript, includes...
WLF & Pfizer Ask Court to Block FDA Guidance on Social Media
Yesterday, in a move that is sure to delay if not completely halt FDA efforts to issue guidance on the regulation of drug promotion on the Internet and social media, the...
Pharma’s Friend: Social Media
With a friend like that, who needs enemies?!
MicroBlogging About “Newsworthy” Events: Should Pharma Follow FDA’s Lead?
Many pharmaceutical corporate Twitter accounts are devoted to posting news about the company, including news about new research results relating to one of its products. In these tweets, product names are...
What If, God Forbid, Sally Field Broke Her Leg?
As written in wikipedia, "Break a leg" is a well-known saying in theatre which means "good luck." It is typically said to actors and musicians before they go out onto stage...
What’s Your Social Media Implementation Plan?
Last week I posted "Where's Your Social Media Crisis Management Plan," which received some good responses from readers, including Sanofi-Aventis (S-A). Dennis Urbaniak, VP U.S. Diabetes and former VP of Innovation...
Are Pharma Marketers Drug Pushers?
"Critics may not like branded drugs pushed directly to consumers but it is clear that it brings people in the doctor's door," wrote Bob Ehrlich, Chairman of DTC Perspectives (see...
Is This Juvederm XC DTC Print Ad “Fair and Balanced?”
Take a look at the Juvederm XC ad, which I found in this week's New Yorker Magazine, which (coincidentally) includes an article about treatment of wrinkles ("Face It: The Truth About...
A Little More Math and a Little Less Jingo Pharma Journalism Please
Bnet journalist Jim Edwards cites the Seroquel professional ad shown on the left and suggests that it is implying that "If Calling Mom Makes You Hear Voices, Then AstraZeneca Has a...
What Has Sanofi-Aventis Learned from Its Facebook Experience?
NOTE: This interview has been rescheduled for Tuesday, April 6, 2010 at 2:00 PM EDT.
Dennis Urbaniak, VP U.S. Diabetes and former VP of Innovation and New Customer Channels, Sanofi-Aventis, called what's...
