Is Pharma Blocking or Supporting iPad Use by Sales Reps?
"Has anyone had any luck getting the iPad to connect to J&J email system," asks an anonymous sales rep on the J&J IT board of CafePharma. "My iPhone connects perfectly...
DTC Marketing Mix: Radio & Outdoor Ad Spend Soars, Internet Not So Much.
As reported by Nielsen Monitor Plus and reported in the June, 2010, issue of DTC Perspectives, direct-to-consumer (DTC) advertising spend by the pharma industry increased by nearly 2% in 2009 versus...
Take Your Medicine, Win the Lottery! Void Where Prohibited.
New England Healthcare Institute (NEHI), a nonprofit research organization with ties to the pharmaceutical industry, health insurers and academia, estimates that one third to one half of all patients in the...
How Much Does Pharma Spend on ePromtion? The Mystery Continues – UPDATE
Depending upon what publication reports the data, the TOP 12 pharma companies either spent $287.60 or $168.12 million on "ePromotion" in 2008. The two publications I am talking about are Medical...
Kellogg Engages in Serial Advertising Misbehavior
"Leading cereal maker Kellogg Company has agreed to new advertising restrictions to resolve a Federal Trade Commission (FTC) investigation into questionable immunity-related claims for Rice Krispies cereal," said FTC in a...
Parallels Between BP and J&J
In another life or in the Bizzaro World I might be a successful blogger about the oil industry, which has many parallels with the drug industry, including:
Both provide essential services to...
Nobody Knows You’re a Fake Patient on the Internet!
Last night I had the honor of hosting the #socpharm "Tweetchat" session, standing in for Eileen O'Brien (@EileenObrien; Siren Interactive) who is the founder and regular host of that Twitter discussion...
Social Media and Celebrities: A Winning Combination for Pharma Marketers
Attendees at yesterday's session of the Social Media for Pharma Conference were treated to two case studies that combined social media with celebrities.
The first was the "Kaleidoscope Case Study" (aka, "How...
OMG! Do I Have ED or “Low T?” Or Both?! Pharma “Symptom Quizzes” Are...
Just when I resigned myself to the fact that the odds of me having ED are better than 2 in 5 (40% of men over the age of 40 have ED...
Data Mining in the Deep, Dark Social Networks of Patients. Word to Pharma: Caveat...
Yesterday, I posted the following tweet:
PatientsLikeMe blocks "scraper." Is this a trend in SM? Pharma can't mine patient msgs & learn? See http://bit.ly/9lWSIT #fdasm #hcsm
Eventually, that tweet reached the desktop of...
