Finally, A Google Drug Search Ad Format That Has All FDA Could Want… But...
Google just launched a NEW Rx drug ad format that includes everything FDA requires that a drug company include in its direct-to-consumer advertising: fair balance, and direct links to side effects,...
Humana’s iPhone/iPad “Games for Health”: Would You Pay $2.99 to Play?
My Twitter pal @skypen (aka Fabio Gratton) keeps me up to date regarding innovative health apps and games developed by pharmaceutical and other healthcare companies. Today he tweeted:
"Humana develops health game...
“You Never Had Coffee Like This Before!”: FDA Wants to Keep It That Way
FDA is warning consumers not to use "Magic Power Coffee," an instant coffee product marketed as a dietary supplement for sexual enhancement. FDA says Magic Power Coffee contains the drug ingredient...
I Predicted It: Social Media Guidance Likely To Be Split Into Multiple Documents
"What had been envisioned as a massive, all-encompassing guidance on Internet promotion is being retooled as multiple guidances to address specific issues in the online realm," Tom Abrams, head of the...
Sex, Pharmaceuticals, and Selling Sickness: I’m Looking Forward to a Great Time In Amsterdam!
This October I will be in Amsterdam enjoying the sights and pleasures that city has to offer. But I am not planning to buy sex or to smoke pharmaceutical substances. I...
FDA Sucker Punches Sepracor with Warning Letter After the Match Is Over!
On June 9, 2010, Carrie Newcomer, Regulatory Review Officer in FDA's Division of Drug Marketing, Advertising and Communications (DDMAC), sent a "warning" letter to Kathleen Grim, Executive Director, Regulatory Compliance at...
Are Docs Being Banished from Pharma’s Garden of Eden?
"It is a breathtaking sweep to squash something that is really important to us, the science going on in the private sector," said Francis Collins, director of the National Institutes of...
The Kölner Dom, Wise Men Relics, and Pharma Social Media
The Cologne Cathedral (German: Kölner Dom) is a Roman Catholic cathedral in Cologne, Germany. It took over 600 years to complete the construction of this famous church.
The Dom is said to...
Can You Read This “Fair Balance” on Race With Insulin Twitter Page, or Is...
The "Race with Insulin" branded Twitter account is old news (listen to this podcast "Novo Nordisk's Race With Insulin Campaign: It's Not Just About Twitter").
Celebrity racecar driver and Levemir spokesperson Charlie...
Aged Female “Ka-Boomers” Shun Social Media, Favor Email
A recent "She Says" survey, conducted by Pink Tank, a division of GSW Worldwide specializing in women and health, and Meredith Research Solutions, has been cited to show that "women are...
