The Pharma Criminal & Civil Penalty Challenge!
Public Citizen released additional data on pharmaceutical industry criminal and civil settlements, stemming from its March report tallying all settlements with both federal and state governments from 1991 through 2015. The...
Biogen’s Desperate & Possibly Illegal Attempt to Improve Tecfidera Sales By Reaching Out to...
It seems that $8.3 Bn in worldwide sales of Biogen's MS drug Tecfidera is not enough to satisfy Biogen's investor overlords.
For the first quarter of 2016 Tecfidera brought in sales...
Did Pharma Really Spend $3 Billion on Internet Advertising in 2015?
According to FiercePharma Marketing, "Digital ad spending last year was just shy of $60 billion, with pharma accounting for about $3 billion of that, according to the Interactive Advertising Bureau’s annual...
The 3 D’s of Digital Pharma Marketing: Discover, Design, Deliver
The Wharton School, Google and McKinsey & Company have teamed up to write a new e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age, which you can...
“Desperate Turds” Print Ad Added to Gallery of Drug Advertising Mascots
Are you constipated? Well, if it's caused by your opioid pain medication, you might need prescription Movantik (read "Cam Newton Was Not the Only One 'Blocked' During Super Bowl 50").But if...
PhRMA Intern Retrospective: Drug News Stories
Principle #14 of the final version of PhRMA’s Guiding Principles on Direct to Consumer Advertising about Prescription Medicines, which applies to both TV and print DTC ads, states in part:
"DTC...
Pfizer May Own Your Penis, But Allergan, Maker of Botox & Kybella, Owns Your...
Allergan is beginning an aggressive sales blitz for Kybella, the first injectable treatment for what the medical industry terms “submental fat.”
The first stage of the "blitz" is focused on dermatologists, the...
Gamification Pointsification Pontification
“Gamification has a perennial presence at health tech conferences, but never seems to take central stage,” noted Jonah Comstock on mobilehealthnews (see here).
Gamification is also a buzzword often heard at pharma...
Want to Know Which Fed Laws Apply to Your mHealth App? HHS Has an...
I found this HHS Interactive Tool on the FTC website here.
Developing an mHealth App? Want to Know Which Federal Laws Apply? Use This HHS Interactive Tool
I used this tool thinking...
Another Dark Disease Awareness Youtube Video from Boehringer
Boehringer Ingelheim (BI) is leading the pharma industry in posting disease awareness videos on Youtube. Several focus on cardio-respiratory conditions such ad COPD. See, for example, "2 SIDES OF LIVING WITH...
