Will Janssen-Cilag’s ADHD YouTube Video Go Viral and Win an Award?
I, and others, have often criticized pharms's forays into social media as being "inauthentic" because no real dialogue is allowed (see, for example, "Pharma "Social Networks": Close But No Cigar Award")....
Actos Launches DTC Attack on Avandia
Ha! Takeda's sneak attack: Launches Actos DTC campaign today, a day that will live in infamy! Read the story here.
GSK Kills the FDA Beast! Avandia Lives Another Day. Stay Tuned for DTC.
It seems that the 14 million pages of documents that GSK submitted to the FDA in defense of Avandia has had the intended effect: overwhelming FDA's advisory panel with "science," questionable...
GSK’s Coverup of Avandia’s Heart Risk Data: Is This How the Entire Industry Views...
The New York Times reports (see here) that as far back as March 29, 2001, a SmithKline (precursor to GSK) executive held back clinical trial data that suggested Avandia was "no...
Social Media Is Quicksand. Better Wear Your “Swimmies!”
My Twitter pal @PhilBaumann made a comparison between social media and quicksand in his blog. "What I’m saying is this," said Phil, "you can learn to swim in quick sand. But...
One Pharma Company’s Social Media Policy: Threaten Physicians Who Complain About Your Drug Online
According to an article in today's Wall Street Journal (see here), URL Pharma's general counsel sent letters to several physicians who criticized the company's new treatment for gout in an online...
Sex, Lies, and the Media: Did Businessweek Distort the Relation Between ED Drugs and...
The headline in a recent story reported in Bloomberg Businessweek tells it all: "Men on Viagra, Cialis Show Triple Rate of Sex Diseases in Study." This was duly summarized in the...
What’s Top of List in Your Social Media Implementation Plan?
Sanofi-Aventis recently experienced a FaceBook fiasco and learned from the experience (listen to this podcast: "What Has Sanofi-Aventis Learned from Its Facebook Experience?"). In fact, it probably learned more from that...
Survey That Rewarded NYC Physicians with $100 Gift Card Concludes Physicians View Pharma Gifts...
I don't know whether to laugh or cry about all the brouhaha regarding results of a survey of NYC physicians just reported in Archives of Surgery.
The survey finds that 72 percent...
Should J&J’s CEO Weldon Take His Medicine Like a Man and Appear Before Congress...
Johnson & Johnson CEO William Weldon was asked yesterday to appear before the House Committee on Oversight and Government Reform for a second time to testify on product recalls at its...
