Pharma Symptom Quiz Goes to the Dogs!
I have often criticized the "symptom quizzes" that are found on many drug.com sites for not being very useful to patients. In fact, they are more useful to marketers (see, for...
Unsafe Drugs: Is It Counterfeiters or the Supply Chain That’s the Problem?
At the recent 6th Annual Public Relations & Communications Summit at Pfizer Headquarters in NYC, Chris Loder, Pfizer's Head of US Media Relations, cited World Health Organization data that says 1%...
Who Are The Pharma Social Media “Wright Brothers (Sisters)”?
I just received an email from MM&M announcing that the Finalists for its 2010 Awards have been chosen. When I clicked on the link in the email, I was taken to...
How DO You Pronounce “Boehringer Ingelheim”?
Yesterday, while at ExL's 6th Annual Public Relations & Communications Summit, I discovered that I was NOT the only person who had difficulty pronouncing "Boehringer Ingelheim," the name of a well-known,...
Using Social Media in a Crisis: Distribute a Product Safety Widget Is One Idea
The "Social Media During a Crisis" roundtable discussion lead by Deborah Sittig (@GreenRoomMedia), Partner at Green Room Public Relations, was one of the most interesting events for me at ExL Pharma's...
Media Blackout Imposed by Media People!
I spent yesterday at Pfizer headquarters in NYC attending and speaking at ExL Pharma's 6th Annual Public Relations & Communications Summit.
I met some of my Twitter pals there including Ray Kerins...
Professional “Hired Gun” Pharma Tweeters. Is It a Good Idea?
Pixels & Pills Blog's recent post, "Pharma Jobs of the Future: Professional Tweeters", got me thinking of a way to supplement my income. That is, hire myself out as a "professional...
On Being Voted Off the Social Media Island
Here's a bit of irony. Today, I was virtually "voted off" the social media (Twitter) island of #hcsmeu by @FarmerFunster for being too promotional. The irony is that many of the...
Is This the Fate of Pharma Social Media Pioneers?
Recently, I announced the Pharmaguy Social Media Pioneer Award, which recognizes excellence in social media marketing leadership (see announcement here and latest list of nominees here). The Pharmaguy Social Media Pioneer...
Pharmaguy’s Social Media Pioneer Award
Awarding Excellence in Social Media Marketing Leadership
Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference
If you are a regular reader of Pharma Marketing Blog, you know that I...
