Social Media’s OK Corral: Docs vs. Patients
The O.K. Corral was a site in Tombstone, Arizona Territory where a gunfight took place on October 26, 1881. In that fight, the Earp brothers and "Doc" Holliday killed some cowboys...
Pharmaguy’s Comedy Improv(e) Club — An New Idea for “Unconference” Entertainment
The pharmaceutical industry is neither funny nor improvisational, yet those two attributes are precisely what I have depended upon to make Pharma Marketing Blog entertaining as well as informative.
But there are...
PHARMA Co Patient Opinion Leader Programs
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Beginning soon, news organizations will be publishing a series of stories examining the financial relationships between patients and the pharmaceutical industry. Their focus will be on payments made to...
First Pharmaguy Social Media Pioneer Award Given to Janssen’s Alex Butler
I have finally gotten rid of that seriously yellow Hawaiian shirt that has symbolized the Pharmaguy Social Media Pioneer Award and my involvement with pharma's slow march into social media over...
Some Social Media Patient Opinion Leaders Want to be Paid Pharma Professionals
Last week at the Multi Channel Pharma Marketing Event, where I was interviewed by Pixels & Pills' Sarah McLellan ("John Mack Goes Back to His PharmaGuy Roots!"), I heard a lot...
Pre-Emptive Medication Adherence. Is Pre-Emptive DTC Next?
Computers are intruding into our lives more and more these days. I'm not talking necessarily about the Internet, but about automated programs that different industries use to do things like initiate...
Social Media Can’t Fix This Limitation of Disease Awareness Campaigns
At the Digipharm EU conference last week, I presented an update on expected FDA guidance regarding pharma's use of the Internet. The last slide of my presentation (find it here) was...
Markets as Conversations: Can You Have a Discussion with “Psoriasis 360” on Facebook?
Alex Butler, Digital Strategy and Social Media Manager at Janssen and candidate for the Pharmaguy Social Media Pioneer Award, just informed me by email that he and his team have launched...
How FDA Warnings & DTC Advertising Increase Sales of Sexual Enhancement Dietary Supplements
Here's an example of how the Internet and direct-to-consumer (DTC) advertising empowers consumers.
For several years now the FDA has been issuing warnings to consumers about "dietary supplements" that claim to enhance...
Lilly vs. AstraZeneca on Covering the Medicare “Doughnut Hole” Gap
Two pharma companies have responded very differently to recent stories in the press about pharma's "deal" with democrats to help cover the gap ("doughnut hole") in Medicare drug coverage. Whereas Lilly...
