Drug Discovery is as Much an Art as a Science, Says GSK CEO Witty
GSK's "More Than Medicine" blog posts today announced that GSK CEO Andrew Witty "recently wrote a forward-looking essay focusing on the future of the pharmaceutical industry for 2011 and beyond." ...
Is Your Digital Marketing Solution Mentioned in the CDD Brief? It Should Be!
After a day of cooking, I spent the remainder of the Thanksgiving Holiday weekend reading and highlighting sections of the 144-page brief that the Center for Digital Democracy (CDD) filed with...
Center for Digital Democracy Challenges FTC to Reign In Online Pharma Marketing
Today, the Center for Digital Democracy filed a 144-page brief with the FTC challenging that agency to investigate its charges that Google, Microsoft, QualityHealth, WebMD, Yahoo, AOL, HealthCentral, Healthline,...
Memory Lane: The Internet in 1995 – I was There BEFORE Google!
While cleaning out my basement I came across a box that contained the premiere issue of "The Net," a magazine published in June, 1995. I saved this magazine because my photos...
Detailing by Telephone Accounts for Nearly Half of “New Media” Promotion to Physicians
*** PODCAST: Pharma TeleWeb e-Detailing - A CASE STUDY: Lilly's Experience in Europe Recorded LIVE Feb 23, 2011, 2 PM Eastern US. ***
It's always been difficult to get a handle on...
EU to Release Data in December That Could Put Alli Diet Pill Sales in...
The European Medicines Agency (EMA) -- Europe's equivalent to the FDA in the U.S. -- "will make thousands of pages of clinical trial reports public next week after pressure from drug-safety...
Guess What Site Online Health Info Seekers are NOT Visiting So Much
The press release announcing Accenture's new "Consumer Survey: The Evolving Consumer and The Pharmaceutical Company Relationship" claims that the survey "suggests pharmaceutical companies are falling short in addressing this captive audience"...
Will a Pharma Company Ever “Host” a Chat on Twitter?
Amgen just "retweeeted" this Twitter tweet from @changemakers (an Ashoka initiative, begun in 1994, that "helps advance and scale blossoming social innovations"):
"Friendly reminder: We're hosting a Patient Empowerment #SocEntChat on Nov...
AMA Policy on Use of Social Media Sees the Glass Half Empty
Yesterday, the American Medical Association (AMA) adopted a new policy on "Professionalism in the Use of Social Media" (find the press release here) According to the AMA, this policy aims at...
Certain Physician-Industry Relationships Have Declined Dramatically Over the Past 6 Years. Why?
According to a recent survey published in today's issue of Archives of Internal Medicine, 83.8 percent of physicians reported some type of relationship with the drug industry during 2009. This included...
