Pfizer Responds, But Did I Get an Answer?
On the urging of a FaceBook friend, I behaved like a "journalist" and contacted Pfizer directly about an issue I raised regarding a Lyrica print DTC ad. For background, see here...
Ad Execs Not Viewed as Innovative By Americans Says AstraZeneca Survey
Sorry to break this to you, but Americans don't think advertising executives are very innovative. This is according to the AstraZeneca Innovation Survey (find it here).
"By carrying out this survey...
“Distributed Denial of Service” Attacks: Is Pharma Ready for Cyber Warfare?
I think it was an American journalist (A.J. Liebling) who said "Freedom of the press is guaranteed only to those who own one." I was reminded of this after Senator Joe...
My Pharma Social Media Communication Experiment
I'm trying a little experiment today. I'm trying to use social media -- specifically Twitter -- to directly contact the press relations people (aka corporate communications staff) at a major pharmaceutical...
Pfizer’s Latest Lyrica DTC Ad Should Be Cited By FDA as Misleading
Do you have "chronic widespread MUSCLE pain?" That's the question asked in a Lyrica direct-to-consumer (DTC) print Ad in a recent issue of Prevention magazine (see image below). "The answer may...
Abbott Fetes Barred Cardiologist with High Cholesterol Pig Roast
Practically every week I read amazing stories about stupid, immoral, unethical, or illegal activities perpetrated by the pharmaceutical industry. Stories that are bolstered with juicy quotes from internal corporate emails written...
Viagra Website Goes Dark!
No, Viagra.com hasn't been the target of "distributed denial of service" attacks by "unknown hackers," nor has Amazon pulled the site from its servers following political pressure from Senator Joe Lieberman,...
Are You Serious?TM A Good Example of Why Pharma Brand Managers “Love Its” TV
Many pharma marketing experts wonder why pharmaceutical marketers spend approximately 70% of their DTC advertising budgets on expensive TV advertising when they might get better bang for their bucks advertising through...
New Media, New Ways to Track You. Online Ad Technology is One Step Ahead...
Citing privacy concerns, the Energy and Commerce Subcommittee on Commerce, Trade and Consumer Protection will hold a hearing tomorrow (December 2, 2010) on the feasibility of establishing a "Do Not Track"...
WikiPharmaLeaks: TALES OF A PHARMA CEO
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