2010 in Images from Pharma Marketing Blog
2010 is in its final days and since I do not expect much of any importance in pharma marketing to unfold in the next two or three days, I decided to...
Scrooge FDA Delays Laying Social Media Guidelines Golden Egg: Why?
FDA's DDMAC is playing Scrooge to the drug industry's Tiny Tim this Christmas season and -- to mix metaphors -- won't be laying the golden goose egg everyone was expecting in...
I’m Interviewed About Pharma & Social Media on This Marketplace Show Sponsored by Novo...
About 2.30 minutes into this 8-minute Marketplace Morning Report is a short piece about pharma's use of social media for promoting drugs. I am quoted in the piece. Essentially, it's the...
Medical Schools Don’t Ask & Faculty Don’t Tell If They Violate Ban on Paid...
ProPublica -- the non-profit newsroom that produces investigative journalism in the public interest and which received a Pulitzer Prize for investigative reporting -- recently published a story revealing that physicians from...
Pharma is “Cleverly Navigating” the Social Media Space Says TIME Magazine
"Surprisingly, it's the pharmaceutical industry that's been at the forefront of moving the FDA to issue social-media rules," reports TIME Magazine reporter Steven Gray in a story published online today (see...
Pfizer’s Sales Reps Have 48 Hours to Out Deliver eSampling Program. #FAIL!
Pfizer has become the latest drug company to offer doctors the option of using the Internet to order free samples of its drugs, a trend illustrating the diminished role of sales...
Pharma’s 2010 Christmas Wish List for Santa
A few people helped me put together a short wish list for the US pharmaceutical industry to send to Santa this year (you can still vote or write-in your item to...
Pharmaguy a la Milanese: Deal with Regulations and Develop Best Practices
Pharma's interest in social media is a global phenomenon. I've traveled to the UK and Germany in the past year to present at conferences about what's happening on the pharmaceutical social...
Pharmaguy Alerts FDA About BadAd Technical “Glitch”
I just received an email message from the FDA thanking me for calling their attention to a "technical glitch" in the auto-response to submissions to its "BadAd" program (see email message...
WikiLeaks: Pfizer Hired Investigators to Smear Nigerian Prosecutor in Press
Pfizer was sued after a 1996 Nigerian meningitis trial in which 11 children died during the testing of its new antibiotic Trovan against the standard treatment ceftriaxone. Read the litigation details...
