More Free Pharma Lunches Served to Docs = More Prescriptions of the Sponsored Drug
Most physicians do not seem to know that "there is no such thing as a free lunch." Medscape's 2012 Ethics Report survey, for example, revealed that 72% of 23,710 physician respondents...
Are Women Execs Ready to Break Through the Drug Industry’s “Glass Ceiling?”
These are historic days for women. For the first time ever, a woman (Hillary Clinton) will be a major political party's nominee for president of the United States. The odds are...
The Impact of Pharma’s Consumer Advertising Spend on Patient-Physician Interactions
Click on image for an enlarged view.
According to Kantar Media:
"Consumer ad spending by drug makers in 2015 reached $6.09 billion ... after $5.12 billion was spent in 2014 and $4.29 billion...
Physicians Like Pharma Sales Reps About As Much As They Like Snail Mail!
Let's face it. Pharmaceutical sales reps are old-school as far as healthcare prescribers are concerned.
A newly released (2016) Annual Healthcare Professional Communication Report (see insert below) by HealthLink Dimensions surveyed over...
Pharma Digital Ad Spend Numbers are Elusive & Confusing
Over the years I have tried to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is increasing (see here, for example). Various sources...
Are Pharma Marketers the “Voice” of the Patient?
The author of the embedded piece (click on "Read More"), David Anderson, is a managing partner at Insight NZ, a healthcare brand advertising agency. He argues that, by definition, marketing is...
A Physician Looks on the “Bright Side” of Metastatic Breast Cancer Survival and a...
According to Forbes contributor Elaine Schattner, a physician who is writing a book on public perception of cancer, there is a "bright side" to metastatic breast cancer survival rates.
Dr. Schatter cites...
Shire’s Hired Gun to Defend Its Binge Eating Disorder Screener at APA Annual Meeting
Shire's B.E.D. symptom checklist, IMHO, is a perfect aid for people who wish to abuse a dangerous Schedule II controlled stimulant.
According to my more or less truthful answers to the...
Drug Overdose Deaths in America at Crisis Level
The rate of overdoes deaths in the U.S. involving opioids has surged in recent years.
Click on image for an enlarged view.
Guess where individuals who are at greatest risk for drug abuse...
Most Americans Oppose 21st Century Fast Track Drug Approval
As reported by STATnews (here), "a majority of Americans opposes federal regulatory changes to speed up the development and approval of new medical treatments." This was one result of a new...
