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The Pharma Marketing Glossary
The visual aid -- also known as a detail aid or sales aid -- is a print piece (booklet or brochure) or an electronic document containing product information. The visual aid is used by pharmaceutical sales representatives -- or in eDetailing programs -- to engage physicians in a productive dialog about a drug.
A visual aid usually is composed of information about the productÂ’s efficacy, clinical data that support the manufacturer's claims, charts and graphs, guidance for dosing and administration of the drug, and summary information pertaining to the productÂ’s tolerability and safety. It may also include the official labeling. The visual ad is primarily a marketing tool that incorporates creative elements such as photos, slogans, and brand logos.
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