Are ED Ads Too Sexually Explicit?
Are ED TV ads too sexually explicit and focused on a younger and younger audience
Use of Personal Health Record Data for Patient Recruitment and Marketing Purposes
By combining better Internet search tools, the vast resources of the Web and online personal health records, both Google and Microsoft are betting they can enable people to make smarter choices about their health habits and medical care. But data within PHRs also can be used to target advertising to specific segments of people.
Survey About CHC’s Petition to FDA on DTC and Risk Communication
The CHC's proposal calls for the elimination of specific risk information in print, broadcast, and Internet-based DTC (direct to consumer) advertising.
Ethnic Drug Approval Survey
This survey address issues relate dto 'Ethnic Drugs' and 'Genetic Marketing'
110th Congress: What’s in Store for Pharma?
110th Congress: What's in Store for Pharma? Click here to see the results of this survey. Survey began 20 November 2006 Survey...
Cialis/Levitra/Viagra: Which Ad Campaign Has the Greatest Staying Power?
Cialis/Levitra/Viagra: Which Ad Campaign Has the Greatest Staying Power?
Should FDA Convene a Public Hearing on Use of Social Media by Pharma?
Shouldn't we make sure that when it comes time for the FDA to actually create a guidance document on social media that it does it with input from ALL stakeholders?
Who is a Pharma Social Media Pioneer?
Recognizing Excellence in Social Media Marketing Leadership: Instead of recognizing specific pharma social media sites or campaigns, why not give kudos to the pioneers within the pharma industry who have lead the way?
Impact of e-Prescribing on the Pharmaceutical Industry
Please take 2 minutes to answer this survey, which asks your opinion about the impact of e-prescribing on the sales of brand name drugs.
Pharma Marketing Survey: Is Pfizer Crazy or What? (What will be the fate...
Is this a gamble for Pfizer or it's only option to protect the market for Celebrex?
