Surveys

Results of a 2008 Harris Interactive poll of American attitudes toward corporate America revealed that only 26 percent of Americans view the pharmaceutical industry industry favorably. 52 percent are firmly negative, which places pharma slightly below big oil, and above tobacco. Is the drug industry's bad reputation is deserved? What are the specific reasons why the public has such low esteem for the industry? Take our survey and tell us what you think the industry should do to improve its public image.

This survey solicits your opinion on the appropriateness of using behavioral targeting techniques in online pharma marketing.

This survey solicited opinions on regulatory issues regarding Rx drug and device promotion via the Internet in general and social media in particular.

This surevy solicits your opinion on the benefits of pharma access to prescribing information, physicians ability to opt-out, and appropriate uses of Rx data by pharmaceutical companies.

This survey solicits your opinion possible FDA future decisions regarding off-label drug promotion to patient and consumer audiences.

This survey is designed to inform the discussion on the pros and cons of how Social, Mobile, & Gaming Technologies technologies drive patient engagement and what value they have in solving the long-standing medication adherence problem.

This survey asks YOUR opinion about the privacy issues raised in a brief filed with the FTC regarding the online marketing practices of pharmaceutical and other health-related companies.

This surevy solicits your opinion on specific marketing tactics involving CGC and buzz, specifically from a pharmaceutical marketing point of view.

As more and more pharmaceutical companies launch social networking platforms associated with their brands, some will allow users (consumers, patients, and physicians) to post comments as part of ongoing discussions about drugs and/or the conditions they treat. Recent pharma experience with social media discussions demonstrate how important it is to properly manage online communities. Perhaps the most important management tool is moderation.

This survey asked respondents to evaluate the pros and cons of marketing based on clinical evidence.