Newsletter

Welcome to the June 23, 2017, issue of Pharma Industry News Update (aka PinUp). This issue of PinUp focuses on the credibility of health information on the Web in general and specifically communications from pharma companies via blogs and press releases.

Welcome to the June 20, 2017, issue of Pharma Industry News Update (aka PinUp). Drug industry direct-to-consumer (DTC) ads - including non-branded disease awareness ads - have long been criticized as being uncreative. Ad agencies that produce these ads often cite FDA regulations as the cause. These days, FDA may be more accommodating by allowing ad creatives to do without some of the side effect information. But first, they must study the issue!

Welcome to the June 16, 2017, issue of Pharma Industry News Update (aka PinUp). You have to give kudos to the good doctors and policy makers of the American Medical Association for trying over the course of many to ban or in some way curtail direct-to-consumer drug ads by pharmaceutical companies. The latest effort focuses on drug price transparency in ads. Will it succeed where the other efforts have failed?

Welcome to the June 13, 2017, issue of Pharma Industry News Update (aka PinUp). PhRMA - the drug industry's trade association - defends high drug prices as necessary to fund the development of new and innovative medicines. The message, however, may be falling on deaf consumer ears.

Welcome to the June 9, 2017, issue of Pharma Industry News Update (aka PinUp). Do you hate your job in pharma? Perhaps, like a friend of mine, your position got eliminated after many years of loyal service. But it may be a blessing in disguise if the behavior of Big Pharma is more and more at odds with your personal values. If so, you have options for cleansing your soul.

Welcome to the June 6, 2017, issue of Pharma Industry News Update (aka PinUp). Digital and social media tools can have a positive and negative impact on pharma. The tools can be used to increase sales but they can also be turned against pharma via snarky, unflattering memes. And, don't forget, everything you say can be used against you!

Welcome to the June 2, 2017, issue of Pharma Industry News Update (aka PinUp). Patient Centricity used to be a buzzword in that it was often mentioned but seldom practiced by pharma companies. A lot of progress has been made in the past years to achieve patient centricity, but not all drug companies have had much success. Unfortunately, that has had a negative impact on the industry's reputation.

Welcome to the May 30, 2017, issue of Pharma Industry News Update (aka PinUp). The #FDA is approving new drugs at a rapid pace in 2017 compared to 2016 and Facebook is courting #pharmaceutical brand advertisers. Coincidence?

Welcome to the May 26, 2017, issue of Pharma Industry News Update (aka PinUp). The FDA has a lot of hurdles to overcome in its effort to stem the current opioid addiction epidemic it helped to create.

Welcome to the May 23, 2017, issue of Pharma Industry News Update (aka PinUp).