Newsletter

This article provide a glimpse into what the top 10 drug companies are doing on Facebook.

Welcome to the November 1, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Welcome to the September 15, 2017, issue of Pharma Industry News Update (aka PinUp). Technology has saved us from actually having to view those irritating drug ads on TV, but can it solve real-world medical problems like helping us remember to take our pills and preventing deaths by early detection of heart problems?

Welcome to Pharma Industry News Update (aka PinUp), which is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. PinUp presents curated content of topical interest from a variety of sources.

Welcome to the May 31, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Welcome to the March 7, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Welcome to the January 12, 2017, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday and Thursday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.

Welcome to the March 31, 2017, issue of Pharma Industry News Update (aka PinUp). This issue begins with an analysis of drug names, many of which are absurd. From there we move on to the absurdity of Canada 'freeloading' off U.S. innovation to the million$ paid to Gottlieb by pharma, to fake physician speaker events.

Welcome to the October 17, 2017, issue of Pharma Industry News Update (aka PinUp). Let's focus on False Hope. First, there's the 'War on Drugs/Opioids,' which offered hope but failed from a law-enforcement perspective. We learn from a DEA whistleblower that Congress and drug company lobbyists hobbled the DEA's ability to go after companies that knowingly supplied opioids to corrupt 'pill mills.' Then there's the false hope of longer life for cancer patients peddled by both unregulated hospital and regulated drug marketers.

This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age.