Direct to Physician Telemarketing and Sales
This article reviews the telemarketing services ADG Pharmaceutical Biotech Marketing (ADG), which specializes in providing hosted telemarketing services for the pharmaceutical, life sciences and biotech industries.
Pharmaceutical Marketing Network
Pharmaceutical Marketing is the sole focus of Pharma Marketing Network - The Forum for Pharmaceutical Marketing Experts. The Network offers a free periodic newsletter, online discussion forums and news aggregator, a directory of pharmaceutical marketing vendors, and other resources for pharmaceutical marketing executives.
Pfizer France: Viva la SFE Difference!
Surprisingly, lack of sales rep time with physicians is not a problem for Pfizer France.
Pharma Marketing News Vol. 4, #11
Vol. 4, No. 11: December 2005 Welcome to the December, 2005 issue of Pharma Marketing News. Subscribe Now to get the current and future...
Blogs and the Pharmaceutical Industry
This article presents the basics of blogging and offers several examples of how pharmaceutical companies and marketers can use blogs effectively without shooting themselves in the foot!
DocCheck: Das Portal
This article describes the services offered by DocCheck and specifically focuses on the portal's market research and physician-targeting capabilities, which any pharmaceutical marketer wishing to do professional marketing in Germany should know more about.
Generation Rx: A History and Critique of Pharma “Tribal Marketing”
This article reviews the book Generation Rx and focuses on the roles of several key pharmaceutical marketing pioneers as described in the book.
“Tribal Marketing”
Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe.
DTC Pros and Cons Presented at FDA Hearing
This article summarizes the main points, both pro and con, made by presenters at recent FDA hearing on DTC and includes commentary from expert members of the Pharms Marketing Roundtable, which met to discuss the issues raised at this hearing.
DTC Pros and Cons Presented at FDA Hearing
This article summarizes the main points, both pro and con, made by presenters at recent FDA hearing on DTC and includes commentary from expert members of the Pharms Marketing Roundtable, which met to discuss the issues raised at this hearing.
